An Introduction to Animation with Vidaao

Jun 18 2013
Jim Hohl and Justin Park are co-founders of Vidaao, a video production marketplace that connects marketing teams with creatives and provides them a collaborative project space. Justin ran a video production company and Jim a web design and development firm before joining forces. You can follow them on Twitter at @WeAreVidaao.

This guest post is a supplement to Vidaao's guest video, Intro to Animation, in our Learning Center.

If you haven't given any thought to using animation for your business videos yet, you're missing out.

Live acting is definitely engaging, but animation is charming. It can tap audience sympathies in ways only the best acting can match. An animated marketing video also gets rid of travel expenses and can cut the costs of video production. With just one dedicated animator, you have unlimited actors and sets at your fingertips. Here's how it works.

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Non Sequitur Fridays: The Most Type A Vacation

Jun 14 2013

This post is part of our Non Sequitur Fridays series, which will feature a different Wistia team member's take on a non-Wistia-related topic each week. It's like our "employee of the month" but less "of the month"-y. Alyce Currier is Content Strategist at Wistia. Last time, she wrote about DJing.

In about two weeks, I'll be embarking on my Fourth of July vacation.

But unlike many vacations, I wouldn't easily describe this vacation as fun. I guess there's some stress involved with any trip you take; you've got to figure out lodging and transportation, craft some sort of itinerary, and coordinate with whoever you're traveling with.

I wouldn't be going on the trip if there was no element of fun at all, and without a doubt, the trip will have its high points. But Firefly isn't really about fun.

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Production Tips for Making Your Video Less of A Production

Jun 10 2013
Lauren Hill is Video Production Specialist at Volusion, an ecommerce platform that helps empower online business. Her background includes film, social media and marketing. She also really likes assorted jellybeans and balloon hats shaped like animals. You can check out more of her work on The Ecommerce Authority or send her a tweet at @lmhill.

This is guest post #2 in a series of 3 from Volusion. Be on the lookout for the next post in the near future.

In my last post, I discussed the importance of the pre-production and planning phase of creating a company culture video, all while showing you some of the key actions I took while putting together Volusion's.

Today I'll walk you through some of the most important components of the actual production process so you're armed with the right information when starting your own culture video.

To recap, by this stage, you should've already finished your shot planning, coordinated with your co-workers' schedules, and have a clear understanding of your organization’s goals. Now it's time to get started with the fun stuff - production!

Here's a look at four major considerations I made while working through Volusion’s culture video production:

Varying light environments

If you work in a big office like I do, you know that lighting has a tendency to change with every corner. You'll want to set up some time before you actually start shooting to test out the lighting in your office. Fluorescent, incandescent and outdoor lighting all look wildly different on camera. Occasionally, you'll have multiple light sources in one room that can make things a bit tricky, and if you happen to work with developers like I do, you might even find yourself in a dark cave-like area (love you guys!) that requires you to bring in several outside lighting sources:

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Non Sequitur Friday: Andrew Jackson, American Badass

Jun 7 2013

This post is part of our Non Sequitur Fridays series, which will feature a different Wistia team member's take on a non-Wistia-related topic each week. It's like our "employee of the month" but less "of the month"-y. Jeff Vincent is Director of Customer Happiness at Wistia. Last time, he wrote about procrastination.

This might be one of the more non-sequitur-y of our non-sequiturs. I don’t have a history degree (history was one of the subjects I didn’t like in school) but I’ve developed a serious addiction to presidential biographies.

My favorites so far are JFK and Andrew Jackson. While JFK’s presidential tenure is the more interesting of the two (missile crises, celebrities, and Russians, etc.) Jackson’s pre-presidential life is just insane. I’ve got three stories that will convince you Andrew Jackson was one of the most badass humans to ever walk this planet.

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Learning Center: Weekly Videos with Moz

Jun 6 2013

We just added "Weekly Videos with Moz" to the Wistia Learning Center:

Video isn't something you should do once and then be done with. As we covered on in our Make 5 Videos, Not 1 video, you need to be able to make videos over and over again. This can be intimidating, so we invited our friend Rand Fishkin to talk about how Moz creates excellent video every week for their Whiteboard Friday series.

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