Lauren Hill is Video Production Specialist at Volusion, an ecommerce platform that helps empower online business. Her background includes film, social media and marketing. She also really likes assorted jellybeans and balloon hats shaped like animals. You can check out more of her work on The Ecommerce Authority or send her a tweet at @lmhill.

This is guest post #2 in a series of 3 from Volusion. Be on the lookout for the next post in the near future.

In my last post, I discussed the importance of the pre-production and planning phase of creating a company culture video, all while showing you some of the key actions I took while putting together Volusion's.

Today I'll walk you through some of the most important components of the actual production process so you're armed with the right information when starting your own culture video.

To recap, by this stage, you should've already finished your shot planning, coordinated with your co-workers' schedules, and have a clear understanding of your organization’s goals. Now it's time to get started with the fun stuff - production!

Here's a look at four major considerations I made while working through Volusion’s culture video production:

Varying light environments

If you work in a big office like I do, you know that lighting has a tendency to change with every corner. You'll want to set up some time before you actually start shooting to test out the lighting in your office. Fluorescent, incandescent and outdoor lighting all look wildly different on camera. Occasionally, you'll have multiple light sources in one room that can make things a bit tricky, and if you happen to work with developers like I do, you might even find yourself in a dark cave-like area (love you guys!) that requires you to bring in several outside lighting sources:

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