Archive for the ‘Managing Video’ Category

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6 Ways to Get Video Views That Matter

Wednesday, May 15th, 2013
Eric Hinson is the Founder and CEO of Explainify, which specializes in short, engaging, remarkable explainer videos for businesses. You can see a wide selection of videos they've produced in their portfolio. If you're interested in learning more about how Explainify helps companies tell their stories, sign up for the newsletter on their homepage.

This is guest post #4 in a series from Explainify:

  1. Five Benefits Of Telling Your Story With Explainer Videos
  2. How To Tell Your Company's Story in Under 90 Seconds
  3. The Best Story Always Wins: Prioritizing Storytelling To Generate Leads, Sales, And Lots Of Love

It's clearly important to get views on your videos, but with 72 hours of video being uploaded to YouTube every minute, your chances of striking internet gold are pretty tiny. In a study by Slate, 0.3% of videos uploaded will ever see over 10,000 views, 3% will pass 1,000 views and 65% fail to achieve a mere 50 views. You might have better luck playing the lottery than being the next YouTube star.

To top it off, if viewers share your video on YouTube rather than your home page or sales page (somewhere you have the potential to convert them), you are seriously missing out on the equity that link provides. A YouTube video could be great, but it might make no sense outside of the page it was created for.

If you're creating the next "Charlie bit my finger" with no business benefit in mind, then sure, get as many views as possible. But businesses don't necessarily benefit from that - so we won't be discussing "going viral."

Holistic video marketing

Businesses are looking for a more holistic approach focused on the entire marketing funnel, not just attracting new leads. In fact, over 80% of corporate market value is now represented by your brand, relationships and other intangible assets.

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Posted in Managing Video | 4 Comments »

Learning Center: Understanding Analytics

Tuesday, May 7th, 2013

We just added "Understanding Analytics" to the Wistia Learning Center:

Being able to read your analytics will help you understand how your video is performing, when it needs work, and when it's doing well so you can better understand what works with your audience.

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Learning Center: Video SEO

Wednesday, March 13th, 2013

We just added "Video SEO" to the Wistia Learning Center:

What is video SEO?

Video SEO is, in short, the set of techniques you can use to get your website ranked in organic, as opposed to paid, search results. Using video can be a great way to get your page ranked higher. SEO is highly dogmatic, so we're just covering the basics here.

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Getting Started with Video Testimonials

Tuesday, March 5th, 2013

Video is a great way to tell your business's story. However, being too self-promotional usually feels tacky and lacks credibility. You’ve probably found yourself turned off before by a company that was sipping a bit too much of their own Kool Aid. You can shower accolades on your own product for days, but when it comes down to it, it means a lot more coming from the people using it. That's where testimonials come in, and video is a perfect medium for sharing customer experiences.

From simple text testimonials to video interviews to more complex customer stories like Mailchimp's, there's a way for anyone to make testimonials that suit their unique needs and capabilities. We talked to a few different companies that are using video testimonials well to put together this post: adaptive learning platform Knewton, EDI and GDS provider Redtail Solutions (@RedTailEDI), and email marketing platform Constant Contact.

From asking for testimonials to conducting conversations to how to use your footage, read on to learn more!

Asking for testimonials

Many initially hesitate about collecting testimonials because it might be hard to find willing people to talk about your product. But it turns out that it's not really that difficult, and when it comes down to it, you don't need to get a ton of people—just enough to have a solid, small collection.

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Posted in Making Video, Managing Video | 30 Comments »

A Play by Any Other Page

Wednesday, December 5th, 2012

Here at Wistia, we talk a lot about the importance of getting viewers to engage with your video content on your site instead of out in the great World Wide Web wild. The argument goes that it's much easier to convert someone from a viewer into a prospect or customer if they're already on your site, near your calls to action, your signup forms, your other content, etc. Not to mention that places like YouTube are designed to keep viewers there (generating more ad dollars), not to funnel them to your site.

While this is a pretty sound argument (if we do say so ourselves), we haven't had a ton of concrete data to back it up. Until now. We actually didn't plan on running a study, however, some of our recent experiences with external coverage have provided the perfect situation to gather this missing data.

About a month ago, we had two different videos covered by two different tech websites: Lifehacker published about our “Sent from my iPhone” video and Gizmodo published “Lighting for a Webcam.” While the videos had different content, both provided viewers with general video production tips, as opposed to directly promoting or selling Wistia. The key to getting some actionable data out of this coverage is in the different ways the two videos were covered: Lifehacker wrote a brief article about the content of the video with a link back to our blog, so all viewers were on our site when they watched the video. Gizmodo, on the other hand, embedded the video directly into their article, housing the video on their site.

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Posted in Managing Video | 8 Comments »

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