There are a lot of ways that music can drive the mood of a video from the background, but what about when you're only using music without any other audio? Getting your audio perfect can be difficult, so in some cases, letting the music do the talking can be a good choice. Plus it's fun to challenge yourself to tell a story without words (like in the Zendesk video we posted a little while ago).
Check out the sweet videos below and share your favorite videos with just music in the comments!
29 Ways To Stay Creative
We were tipped off to this great video by iDoneThis, who make a cool app for keeping track of what you've gotten done each day. The music really stands out here and shifts the tone of the video without needing to make any other major changes, visually or in the audio. Alongside simple, clean visuals, powerful music gives this video a major power-up.
London Fashion Week: Louise Goldin
This video produced by Form Films was intended to make make sure that a client's sponsorship of designer Louise Goldin achieved maximum visibility and hence ROI. Inspired by Fantasia, they created this stop-motion video driven by music. The musical selection gives the video just the right dose of future and matches well with the video's action.
Earlier this week, we published our manifesto on why fun videos rule. We've been making an effort to feature others' exemplary video content on our blog, highlighting the many different ways that smart companies approach video marketing, and one fun video that made its way into our hearts and Twitter feeds was Zendesk's "Why Zendesk?" clip. The video crafts an engaging story while also showing off Zendesk's customer support product (in a way that's not too in-your-face). If you haven't seen it yet, seriously, give it a watch.
The Inside Scoop
Matthew Latkiewicz, Creative Manager at Zendesk, shared some background information on the video with us:
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On Sunday, Mashable posted an interesting article about how video can help attract top talent. The article bemoans the standard recruiting process as inefficient (something I'm sure we can all agree with) and suggests online video as a better option to "shorten the hiring process and find great people." We're with Mashable here -- we think video is the future of just about everything (duh) so naturally, we agree that it's great for recruiting. Mashable talks about using video for the following:
Branding your company
Enhancing your job description
Interviewing top talent
Social media job listings
While we haven't really used the second two ourselves, we are huge advocates of using video to expose our company culture. And we don't just do it in recruiting-specific videos -- our hope is that if we're doing our job right and producing fun, authentic videos every time, then every video can be a recruiting tool.
The closest thing we have to a recruiting video is on our Aboutpage:
But we're also hoping that the more we include everyone on camera and allow ourselves to have fun on-screen, the more people will have a sense of what it's really like to work here. So basically, we use video as a part of a soft-recruiting strategy. I, for one, know that one of the first Wistia videos I saw was the recap video for our first movie night, and that definitely flicked a switch for me in favor of wanting to be here.
If you're intrigued, we have a couple of job openings at the moment!
Developing great company culture isn't all just fun and games. Here at Wistia, we've been working hard to create an environment that brings out the best in every member of our team. In order to keep improving our game, we've been visiting companies we respect to learn how they work and what makes their culture unique. We'll be sharing everything we learn though our favorite medium (video!) in an experiment we're calling How They Work.
This time around, we visited the offices of the venerable Zappos in Las Vegas, NV. Known for their fast shipping and great customer service, Zappos started out with a focus on shoes but has since expanded to sell much more than that. In addition to their excellent treatment of their customers, Zappos is also known for their exuberant company culture. Replace "work-life balance" or "work-life separation" with a new philosophy -- "work-life integration."
Monica Leeis the host behind Smart Creative Women, a web video interview series that highlights women running businesses creatively. New interviews are posted Tuesdays and Thursdays, focusing on how they got started with their businesses as well as passing on practical how-tos and inspiration. You can keep up with Smart Creative Women on Twitter at @SmartCreativeW.
With her website Smart Creative Women, Monica Lee conducts a video interview series that has gained a substantial following. With regular postings and a fun, bubbly interview style, Monica's videos (always supplemented by colorful photos and commentary) are definitely worth checking out -- her blog is a great example of how even with minimal tools (a webcam and Skype) you can still use video to powerful effect. Below, Monica shared with us how using video has helped her to gain recognition and business opportunities -- all as a result of showing her face on camera to become a familiar character in her circles.
How video has helped Monica Lee
"In case you can’t handle the idea of watching one more video, I’ll type a post out for you. I know you like video or you're thinking about it because you’re here, right? My name is Monica Lee and I host a web TV show, Smart Creative Women. Since starting my video based program last February, my opt-ins, opportunities and the awesome viewer response have been overwhelming in a great way!
Monica Lee is the host behind 
