Over this past year, we’ve been building a partnership with the highly successful and innovative Seattle-based team, Common Craft. You have likely watched videos from their “In Plain English” series to better understand things like Twitter, RSS, or even how to Prepare an Emergency Kit.
Common Craft produces amazing content and has been able to grow a profitable business while most content producers are still struggling to make any money from online video.
Common Craft makes money by licensing their videos for corporate use. So far, this has meant that companies could pay to download videos that could be played back on a computer or used at a company presentation. But licensing videos for online use was challenging.
But now it’s easy! We’ve joined forces with Common Craft to power their new web license. This means that businesses will get a high quality Common Craft videos and an easy way to share them in one package. Web licensed videos come with a Wistia video sharing account.
Now, a bank to can add the “Saving Money in Plain English” video to their new accounts page to help better educate people opening a new account. The result is high quality on-demand educational content.
You can license Common Craft videos at their website. We’re also making all Common Craft videos available for license to all existing Wistia customers. Just go to “Account Settings” and select “Change Plans”, add a Common Craft video, and start educating your audience.
Tags: commoncraft, partners, video licensing
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