Comments on: Does length matter? It does for video!

By: LaunchSpark Video

LaunchSpark Video — Wed, 04 Jan 2012 22:12:11 +0000

As a creator of animated web videos, LaunchSpark Video always recommends a 30-90 second video. The content has to be EXTREMELY engaging for anything longer than that. This is for explainer and promotional web videos; instructionals and tutorials can be longer, with the length depending on the use and audience.

By: Video: The Art of the 30 Second Ad | Networking Star - A Place for Entrepreneurs to Connect, Share, and Learn

Thu, 22 Dec 2011 18:56:10 +0000

[...] You may convince yourself that 10-20 additional seconds is necessary in your particular message, and you may be right. But remember that we have been conditioned for these types of shorter messages. Typically any longer, and we’ll stop paying attention. For more information on this, check out these interesting facts. [...]

By: Video Production Melbourne

Video Production Melbourne — Tue, 06 Dec 2011 01:42:01 +0000

Definitely agree that getting straight to the point is necessary. Obviously context of where the video is found is going to effect what kind of experience the user is after to begin with.

By: Social Learning – Why you can’t ignore Web 2.0 Learning Tools ? | www.pragmaticlearning.in

Fri, 02 Dec 2011 03:01:35 +0000

[...] learn and practice at the same time mostly on a PC, laptop or a tablet. Given this, the utility of short simple videos ( 3 to 5 minutes duration ) assumes significance. Short videos with their learner-centric, outcome oriented content present a [...]

By: Derek Jansen

Derek Jansen — Tue, 29 Nov 2011 12:23:32 +0000

Good to find some solid data on this topic (as opposed to speculation and heresay). I personally always try keep my videos under 3 minutes (which can be tricky of course), but it does correlate with this data in terms of effectiveness.

By: Randy Barnes

Randy Barnes — Mon, 07 Nov 2011 15:10:11 +0000

Thanks for sharing – this will be discussed at our group this month meetup.com/atlyoutube – this is why I dont waste 9 secs on an intro but dive right in with the content.

By: Video Production Vancouver

Video Production Vancouver — Sat, 01 Oct 2011 21:01:36 +0000

Finally, some data to share with clients who think that a 15 minute video is better than a 10 minute video. I found it very interesting that the percentage completion was about the same between 2 and 10 minutes and I appreciate the logic of front-end loading the video, rather than saving it for the end.

I guess the old saying holds true for video: “Tell them what you are going to tell them, then tell them, and then tell them what you told them”.

Thanks WISTIA!

By: Jonathan Drake

Jonathan Drake — Sat, 17 Sep 2011 20:15:17 +0000

Would like to see the same test done with the player controls taken off the player.

If people do not know the amount of time it may/should be a longer engagement

cheers
Jonathan

ps
Another way to do it is put 2+ videos together and have each video be 30 seconds. Then have them loop to the next video in the “series”

By: Ryan Steinolfson

Ryan Steinolfson — Wed, 10 Aug 2011 03:41:10 +0000

It is so hard to make a point in 30 seconds.

By: Inspirace statistikami SEOmoz.org • Dlouhý chvost

Inspirace statistikami SEOmoz.org • Dlouhý chvost — Sun, 17 Jul 2011 16:01:26 +0000

[...] Blog společnosti Wistia má článek na téma dopadů délky videa. [...]