Comments on: Does length matter? It does for video! http://wistia.com/blog/does-length-matter-it-does-for-video/ Wed, 16 May 2012 20:28:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Patrick Allmond http://wistia.com/blog/does-length-matter-it-does-for-video/comment-page-1/#comment-24484 Patrick Allmond Wed, 02 May 2012 00:03:00 +0000 http://wistia.com/blog/?p=126500374#comment-24484 I wonder if you tell your audience up front about the agenda for the video if they are more willing to stay. My thinking is that the content they want might be the last item in your 10 minute video.  I wonder if you tell your audience up front about the agenda for the video if they are more willing to stay. My thinking is that the content they want might be the last item in your 10 minute video. 

]]> By: Mark A Carbone http://wistia.com/blog/does-length-matter-it-does-for-video/comment-page-1/#comment-24422 Mark A Carbone Sun, 22 Apr 2012 12:09:00 +0000 http://wistia.com/blog/?p=126500374#comment-24422 I love your post but after seeing the success rates of long form video doing so well in a number of cases if written, directed, and produced well can be 20 minutes long and still do very well.   I believe that 95% of video on the Internet is poorly done and that has a very large factor in what your stats show.   Bottom line - it's all about great content.  A better test would be to see if the same content in 1, 2, 3...20 minute scenarios does well. I love your post but after seeing the success rates of long form video doing so well in a number of cases if written, directed, and produced well can be 20 minutes long and still do very well.  

I believe that 95% of video on the Internet is poorly done and that has a very large factor in what your stats show.  

Bottom line – it’s all about great content.  A better test would be to see if the same content in 1, 2, 3…20 minute scenarios does well.

]]> By: Jordan Krizman http://wistia.com/blog/does-length-matter-it-does-for-video/comment-page-1/#comment-24156 Jordan Krizman Mon, 26 Mar 2012 17:11:26 +0000 http://wistia.com/blog/?p=126500374#comment-24156 Does the fact that a viewer stops viewing a video necessarily mean lower engagement? If a viewer stops viewing a video, it can be because of 1 of 2 reasons: 1) he is disinterested 2) he came to get info, he got what he needed and left Picture how you shop for items in a retail store. Sometimes you know exactly what you want before you get there. You may not find what you expected, so you leave. OR you find exactly what you want quickly, and you leave. Leaving quickly does not necessarily mean lower engagement. Something to think about... Does the fact that a viewer stops viewing a video necessarily mean lower engagement?

If a viewer stops viewing a video,
it can be because of 1 of 2 reasons:

1) he is disinterested
2) he came to get info, he got what he needed and left

Picture how you shop for items in a retail store.
Sometimes you know exactly what you want before you get there.
You may not find what you expected, so you leave.
OR you find exactly what you want quickly, and you leave.

Leaving quickly does not necessarily mean lower engagement.

Something to think about…

]]> By: Taylor Clark http://wistia.com/blog/does-length-matter-it-does-for-video/comment-page-1/#comment-24076 Taylor Clark Fri, 23 Mar 2012 14:43:19 +0000 http://wistia.com/blog/?p=126500374#comment-24076 We noticed something similar when testing a shorter, more sensational promo video versus a longer, more informative video. We've never tried a 30 sec video, but now it will be worth testing to see not only the view stats, but the conversions that come from it. We noticed something similar when testing a shorter, more sensational promo video versus a longer, more informative video. We’ve never tried a 30 sec video, but now it will be worth testing to see not only the view stats, but the conversions that come from it.

]]> By: Quora http://wistia.com/blog/does-length-matter-it-does-for-video/comment-page-1/#comment-22921 Quora Thu, 09 Feb 2012 16:14:00 +0000 http://wistia.com/blog/?p=126500374#comment-22921 <strong>How long should a demo be?...</strong> I would try to keep the video between 1-2 minutes. Any longer and people will start to lose interest. If you need to include more content than you can fit in a 1-2 minute video, try breaking the videos in to smaller chunks (e.g. overview, creating a ne... How long should a demo be?…

I would try to keep the video between 1-2 minutes. Any longer and people will start to lose interest. If you need to include more content than you can fit in a 1-2 minute video, try breaking the videos in to smaller chunks (e.g. overview, creating a ne…

]]> By: LaunchSpark Video http://wistia.com/blog/does-length-matter-it-does-for-video/comment-page-1/#comment-21582 LaunchSpark Video Wed, 04 Jan 2012 22:12:11 +0000 http://wistia.com/blog/?p=126500374#comment-21582 As a creator of animated web videos, LaunchSpark Video always recommends a 30-90 second video. The content has to be EXTREMELY engaging for anything longer than that. This is for explainer and promotional web videos; instructionals and tutorials can be longer, with the length depending on the use and audience. As a creator of animated web videos, LaunchSpark Video always recommends a 30-90 second video. The content has to be EXTREMELY engaging for anything longer than that. This is for explainer and promotional web videos; instructionals and tutorials can be longer, with the length depending on the use and audience.

]]> By: Video: The Art of the 30 Second Ad | Networking Star - A Place for Entrepreneurs to Connect, Share, and Learn http://wistia.com/blog/does-length-matter-it-does-for-video/comment-page-1/#comment-21261 Video: The Art of the 30 Second Ad | Networking Star - A Place for Entrepreneurs to Connect, Share, and Learn Thu, 22 Dec 2011 18:56:10 +0000 http://wistia.com/blog/?p=126500374#comment-21261 [...] You may convince yourself that 10-20 additional seconds is necessary in your particular message, and you may be right. But remember that we have been conditioned for these types of shorter messages. Typically any longer, and we’ll stop paying attention. For more information on this, check out these interesting facts. [...] [...] You may convince yourself that 10-20 additional seconds is necessary in your particular message, and you may be right. But remember that we have been conditioned for these types of shorter messages. Typically any longer, and we’ll stop paying attention. For more information on this, check out these interesting facts. [...]

]]> By: Video Production Melbourne http://wistia.com/blog/does-length-matter-it-does-for-video/comment-page-1/#comment-20399 Video Production Melbourne Tue, 06 Dec 2011 01:42:01 +0000 http://wistia.com/blog/?p=126500374#comment-20399 Definitely agree that getting straight to the point is necessary. Obviously context of where the video is found is going to effect what kind of experience the user is after to begin with. Definitely agree that getting straight to the point is necessary. Obviously context of where the video is found is going to effect what kind of experience the user is after to begin with.

]]> By: Social Learning – Why you can’t ignore Web 2.0 Learning Tools ? | www.pragmaticlearning.in http://wistia.com/blog/does-length-matter-it-does-for-video/comment-page-1/#comment-20060 Social Learning – Why you can’t ignore Web 2.0 Learning Tools ? | www.pragmaticlearning.in Fri, 02 Dec 2011 03:01:35 +0000 http://wistia.com/blog/?p=126500374#comment-20060 [...] learn and practice at the same time mostly on a PC, laptop or a tablet. Given this, the utility of short simple videos ( 3 to 5 minutes duration ) assumes significance. Short videos with their learner-centric, outcome oriented content present a [...] [...] learn and practice at the same time mostly on a PC, laptop or a tablet. Given this, the utility of short simple videos ( 3 to 5 minutes duration ) assumes significance. Short videos with their learner-centric, outcome oriented content present a [...]

]]> By: Derek Jansen http://wistia.com/blog/does-length-matter-it-does-for-video/comment-page-1/#comment-19731 Derek Jansen Tue, 29 Nov 2011 12:23:32 +0000 http://wistia.com/blog/?p=126500374#comment-19731 Good to find some solid data on this topic (as opposed to speculation and heresay). I personally always try keep my videos under 3 minutes (which can be tricky of course), but it does correlate with this data in terms of effectiveness. Good to find some solid data on this topic (as opposed to speculation and heresay). I personally always try keep my videos under 3 minutes (which can be tricky of course), but it does correlate with this data in terms of effectiveness.

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