Comments on: Does length matter? It does for video! http://wistia.com/blog/does-length-matter-it-does-for-video/ Wed, 01 Sep 2010 18:06:37 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Video Production Melbourne http://wistia.com/blog/does-length-matter-it-does-for-video/comment-page-1/#comment-556 Video Production Melbourne Thu, 05 Aug 2010 08:06:09 +0000 http://wistia.com/blog/?p=126500374#comment-556 Great post. As a producer of workplace training videos, the days of producing traditional 20 to 25 minute length training videos are long gone. Apart from being so time poor, training departments having to compete with other areas of their organisation for staff attention, and not to mention the attention spans of individuals... depending on the content, 3 to 4 minute videos are the most popular and is a formula we know works. We even produced a series of 60 second training videos that companies use for online training. Great post. As a producer of workplace training videos, the days of producing traditional 20 to 25 minute length training videos are long gone. Apart from being so time poor, training departments having to compete with other areas of their organisation for staff attention, and not to mention the attention spans of individuals… depending on the content, 3 to 4 minute videos are the most popular and is a formula we know works. We even produced a series of 60 second training videos that companies use for online training.

]]> By: lightningad http://wistia.com/blog/does-length-matter-it-does-for-video/comment-page-1/#comment-549 lightningad Mon, 02 Aug 2010 14:35:56 +0000 http://wistia.com/blog/?p=126500374#comment-549 I edit tv ads for a living. Many of those ads are reversioned ones from overseas companies. Most markets around the world tend to sell tv ad slots in 15/30sec chunks, but here in the UK you can buy 10/20/30sec slots etc. So to maximise our spending, we always try to reduce a 30sec ad down to 20 seconds. In the four+ years i have been doing this, i have not had a single ad that was not improved by removing 10 seconds of material. I edit tv ads for a living. Many of those ads are reversioned ones from overseas companies. Most markets around the world tend to sell tv ad slots in 15/30sec chunks, but here in the UK you can buy 10/20/30sec slots etc.
So to maximise our spending, we always try to reduce a 30sec ad down to 20 seconds.

In the four+ years i have been doing this, i have not had a single ad that was not improved by removing 10 seconds of material.

]]> By: Why Your Demo Reel Should Be Really Really Short | Dunia Kreatif http://wistia.com/blog/does-length-matter-it-does-for-video/comment-page-1/#comment-510 Why Your Demo Reel Should Be Really Really Short | Dunia Kreatif Thu, 15 Jul 2010 22:40:47 +0000 http://wistia.com/blog/?p=126500374#comment-510 [...] have been preaching for short demo reels for a while now. But this study adds actual data to the claim that people don’t watch long videos. What’s most interesting is [...] [...] have been preaching for short demo reels for a while now. But this study adds actual data to the claim that people don’t watch long videos. What’s most interesting is [...]

]]> By: Stephen Potter http://wistia.com/blog/does-length-matter-it-does-for-video/comment-page-1/#comment-361 Stephen Potter Tue, 09 Feb 2010 17:13:20 +0000 http://wistia.com/blog/?p=126500374#comment-361 Great insight. Thanks for sharing this. We make videos for businesses and always urge them to go for short and sweet. This data helps us convince them. Great insight. Thanks for sharing this. We make videos for businesses and always urge them to go for short and sweet. This data helps us convince them.

]]> By: Brendan http://wistia.com/blog/does-length-matter-it-does-for-video/comment-page-1/#comment-269 Brendan Tue, 19 Jan 2010 15:00:20 +0000 http://wistia.com/blog/?p=126500374#comment-269 Hi Rory, Thanks for the comment! The first 30 seconds of each video was identical. I agree, if that wasn't the case, this whole exercise wouldn't be nearly as interesting. Hi Rory,

Thanks for the comment! The first 30 seconds of each video was identical.
I agree, if that wasn’t the case, this whole exercise wouldn’t be nearly as interesting.

]]> By: Rory http://wistia.com/blog/does-length-matter-it-does-for-video/comment-page-1/#comment-268 Rory Tue, 19 Jan 2010 14:20:03 +0000 http://wistia.com/blog/?p=126500374#comment-268 The test was done using the exact same content However the big unanswered questions are... Was the opening on both videos identical ? or Was the same content just spread out over different time lines? Long copy sales letters test better than short ones. The more you tell the more you sell. It has proven that long videos also have good conversion rates So How did the viewer know the length of the video he or she was watching? The test was done using the exact same content

However the big unanswered questions are…

Was the opening on both videos identical ?
or
Was the same content just spread out over different time lines?

Long copy sales letters test better than short ones. The more you tell the more you sell. It has proven that long videos also have good conversion rates

So

How did the viewer know the length of the video he or she was watching?

]]> By: Trish http://wistia.com/blog/does-length-matter-it-does-for-video/comment-page-1/#comment-267 Trish Sun, 17 Jan 2010 13:01:07 +0000 http://wistia.com/blog/?p=126500374#comment-267 Very good to know! Thank you for the statistics! Very good to know! Thank you for the statistics!

]]> By: Tweets that mention Does length matter? It does for video! ← Wistia at Work -- Topsy.com http://wistia.com/blog/does-length-matter-it-does-for-video/comment-page-1/#comment-265 Tweets that mention Does length matter? It does for video! ← Wistia at Work -- Topsy.com Sat, 16 Jan 2010 19:56:23 +0000 http://wistia.com/blog/?p=126500374#comment-265 [...] This post was mentioned on Twitter by Mark Nielsen, Web Startup Group, Alan Pinstein, kicauan, hrjn_rss and others. hrjn_rss said: Does length matter? It does for video: Comments http://url4.eu/195OI [...] [...] This post was mentioned on Twitter by Mark Nielsen, Web Startup Group, Alan Pinstein, kicauan, hrjn_rss and others. hrjn_rss said: Does length matter? It does for video: Comments http://url4.eu/195OI [...]

]]> By: Short Videos vs. Long Videos | Switch Web Video http://wistia.com/blog/does-length-matter-it-does-for-video/comment-page-1/#comment-247 Short Videos vs. Long Videos | Switch Web Video Wed, 30 Dec 2009 17:21:28 +0000 http://wistia.com/blog/?p=126500374#comment-247 [...] out the full article titled Does length matter? It does for Video! blog comments powered by Disqus var disqus_url = [...] [...] out the full article titled Does length matter? It does for Video! blog comments powered by Disqus var disqus_url = [...]

]]> By: alex schliker http://wistia.com/blog/does-length-matter-it-does-for-video/comment-page-1/#comment-246 alex schliker Wed, 30 Dec 2009 00:16:21 +0000 http://wistia.com/blog/?p=126500374#comment-246 this is great! i arbitrarily chose 1 min for all of my into videos... looks like it was a good call! this is great! i arbitrarily chose 1 min for all of my into videos… looks like it was a good call!

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