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If you love data, set it free

Jul 14 2010

At Wistia, we…love…data. Even more, we love data that helps us make better decisions.   However, when it comes to video and the best ways to use video, there isn’t much data out there.  We want to change that.

As a result, we are starting a program that will allow us to share data and best known practices around video with the community.   We are doing this by offering free Wistia accounts (free for the period of the test) to a select group of companies that want to run interesting video experiments and allow the data and results to be shared with the community. What sort of video experiments do we think would be interesting?  Here are a few suggestions:

  • small-dotHow including a video in your email affects click through percentages
  • small-dotThe effect of different thumbnail images on how many people click play
  • small-dotHow length of video affects viewer engagement

While these are a few of our ideas, we are excited to hear about interesting experiments that you guys come up with as well.

If you are interested in participating and getting a free Wistia account (during the test), please fill out the form below and tell us what you would like to do!

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This entry was posted on Wednesday, July 14th, 2010 at 1:29 pm and is filed under Managing Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • http://visualpost.com Patrick Hughes

    Hi guys, I was wondering if this program was open to existing customers too?

  • Ben

    Patrick: Absolutely! Drop us a line and let us know what you had in mind.

  • http://www.craniosacralstudies.co.uk Craniosacral Therapy Training Courses

    Sorry, does this mean that the ipad2 can now play Flash?

  • Jeff

    Hi Graham: the iPad2 still does not support Flash (and judging by Apple’s tone on this, I doubt it ever will). We have built mobile detection and an HTML5 player into the Wistia product so that iOS users (iPhones, iPod Touch, and iPads) can still be tracked effectively. So if you have an interest in building a study that will use iOS devices, you can be confident that we can help track and compile that data effectively.

    Please drop us a line if you’d like some more info on this!