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Like A Boss: Are U.S. Execs Embracing Online Video?

Nov 21 2011

Alyce (123 Posts)

Content Strategist


Tags: , , , ,

This entry was posted on Monday, November 21st, 2011 at 1:30 pm and is filed under Video Rocks. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • http://www.accelerateyourmarketing.com Ryan Steinolfson

    I was shocked that most people are ok with watching business video’s between 3 to 5 minutes. With Youtube video’s I try to make mine between 1 to 2 minutes as that is the usual attention span.

    Interesting seeing an increasing trend towards watching videos on business related web site vs on youtube.

  • http://www.visualworkplaceinc.com Eric Hula

    @Ryan I was surprised as well. Hopefully that means that they are looking for significant content. That might be why only 3% of execs want to watch videos with less than a minute.

    I personally don’t like in-streaming videos. I prefer to choose to click play. I often need to either turn sound on and/or plug in a headset. I wouldn’t want to distract my coworkers with a random video I didn’t expect. I fit into the minority of the Under 40 demographic.

  • http://www.varvid.com Aaron Booker

    Great infographic – we borrowed it for our blog too – great factoids we were pulling already, but a picture tells a story so much better. Speaking of pictures – any chance your graphic designers could do a version of the above designed for powerpoint? (Maybe chop it into three graphics)

    I’d love to use this info, graphically in presentations.

    Thanks,

    Aaron

  • prestonodenbrett

    We do video email and this is a great information that I need to help my clients. I have one client that is from Thiland and he is using our platform and with some creative testimonials from his clients and a video about his product – he is getting a 15% open rate.. Amazing