One thing we don’t really do enough of on this blog is feature others’ exemplary video content. We try our best to lead by example with our own videos, but there are a ton of different ways to approach video marketing, and to make a great video and use video effectively, you don’t necessarily have to craft an over-the-top, high-budget, viral phenomenon.
Minneapolis-based healthcare startup Clear.md connects providers and patients by allowing users to search for any health topic and watch short, clear, single-topic videos from local healthcare providers. You can follow them on Twitter at @clearmd. Brian Kuyath, the VP of Product Development, and John Brownlee, the CEO, talked to us about why video is so important for their business.
Using Web Video to Disseminate Medical Advice
Studies show that patients retain approximately 20% of what their doctor tells them during an office visit. Critical information on how to take medications, care for wounds, and manage chronic diseases is going in one ear and out the other as patients struggle to manage the complexity of their own health.
But what if you could take the doctor home with you, and access their expertise any time you need it? Would that improve clinical outcomes? Would that help patients feel more connected to their care team, and more in control of their own health?