 Mango (@tunefruit) is the co-founder and client relations manager for Tunefruit, a music marketplace that allows folks to easily find, listen to and license music for a wide range of different projects. You can reach Mango via email (mango@tunefruit.com) or via Twitter at @tunefruit. Huckleberry hails from Connecticut. After a short stint of walking the streets of NYC at 4 a.m. (with a tuba), he finally had enough dough for a bus ticket to Atlanta where he graciously accepted the job of "overworked, underpaid intern." After all, what's a berry gonna do with money? Search for music for your video at Tunefruit.com. |
Hey there, slugger, how big is your music budget? Oh, is that kind of a personal question? Well, don't worry: finding that perfect track for your next video project doesn't require Hollywood-sized resources.
Just because you can't afford John Williams to write your music doesn't mean you have to settle for anything less than great. There are numerous sites online (like us, Tunefruit) that can help you find the appropriate track (and license fee) for your project.
We might be a little biased (okay, we are), but to us, music can either make or break a film. Whether it's a 30-second ad or a three-hour long feature film, the music is just as important as anything folks see on screen. Actually, we've pored over the scientific literature and we know that the music is just as important as the script, or the actors.
Music is a form of communication: a different part of the brain deals with music than with verbiage. So if you slave over writing your script and you storyboard each shot, shouldn't you give the music the same attention?
Copyright law is hard. Even our own video production guru has admitted that this is one of the murkiest issues for him -- it's a complication that often causes people to either err on the overly cautious side or throw caution to the wind and hope for the best. Well, we don't like limitations, so we wanted to make a blog post explaining the basics of music licensing for business video in a way that everyone can understand. We're not lawyers, but Shannon Jamieson and Dan Crocker, entertainment attorneys at 
Joshua Rosenbaum is a MotionPicturologist at 
I cast a wide net when looking for sound. Lucky for me, I have a pretty extensive background in music writing, performance and production. I consider that experience half of what I brought to the table when I first became a motionpicturologist. Having recorded and produced several albums and recordings of my own and for others over the years prepped me for almost everything I've ever done in video. Every script I write, to me, is a set of lyrics.
