Posts Tagged ‘video analytics’

Back to the Future: Video Plays by Date

Wednesday, December 21st, 2011

If you’re in touch with us regularly, particularly about analytics, you have probably heard the mystical phrase Stats 2.0. Perhaps this elicited an image of a single massive overhaul, but what’s the fun in that? That would be like eating your entire advent calendar on December 3. Instead, over the next few months, we’ll constantly be releasing awesome new stats-related features that we’ve been working on (and are currently perfecting). The first of these is a pretty neat one: Video Plays by Date!

You can select a range of dates to view stats for:

And you can also choose to view weekly or monthly graphs:

To access Video Plays by Date in your account, simply visit the usual stats page for a video and click “Plays by Date” in the upper right corner.

Soon, you’ll be able to access this — and other — data as a .csv for Excel manipulation, view stats by project, pivot stats by embed location or visitor, and more! And we’re also happy to report that our stats will never fall behind again (a problem that we’d seen a couple of times in the past).

A fun fact about Video Plays by Date: we developed our own graphing library from scratch for it. We thought that a lot of the libraries out there were too bloated or generic, so we wanted something tailor-built for simplicity. That’s always what we aim for — doing the best job in the simplest way possible (and it’s a pretty sweet bonus when it can look sleek, too). Now, what are you waiting for? Go check out your new stats!

Why do video analytics matter?

Thursday, September 1st, 2011

A common question that we hear is: Why do video analytics matter? In this brief video we cover why video analytics are important, what are some of the basic metrics to pay attention to, and how you can make your videos more engaging.

We hope you enjoy it!

New Feature: Stats Button

Friday, May 20th, 2011

We just made a very small change to the product with a big impact. You can now jump from a video directly to its stats!

Video Stats link

Happy video tracking!

And some secret Wistia news: look out for some exciting video stats updates in the coming months.

Making Video Testimonials

Thursday, September 23rd, 2010

We’re experimenting with different styles of video testimonials to showcase Wistia customers. Over the next couple of months we’ll be posting these testimonials, learning how people watch them and working to refine the process. Our goal is to make the testimonials cover the most useful topics in the most engaging ways. As an output of the process, we’ll post our learnings as we go.

Some of the things we’ll be looking for in the stats:

  • What styles of interview work best?
  • What framing is most engaging?
  • Are serious or funny videos more effective?
  • How does live action compare to animation?

To kick things off, here’s a testimonial from Mike Albert the VP of Products at Sword Agencyport. Sword Agencyport is an insurance software provider, but don’t hold that against them, their videos are quite a hoot!

(this video was put together by the good folks at Rewatchable)

Interested in helping us by doing a video testimonial? You can email me at chris@wistia.com .

Video Analytics for the iPad

Thursday, May 6th, 2010

Today, we’re elated to announce that not only will Wistia videos play on an iPad (and an iPhone and any other HTML5 compatible devices), but their playback will be tracked in the exact same way we track Flash video — viewer-by-viewer, second-by-second.

This does not mean that you’ll simply know whether or not someone is watching on an iPad, we’re capturing Video Heatmaps for each and every iPad and iPhone viewer. You’ll be able to tell who’s interested based on how much they watch, and gauge how your content is performing for your audience. Have an iPad (or iPhone) on hand and want to give our tracking a whirl? Head to our tracking demo and play with the tracking in realtime.

iPad and iPhone support is available on every plan except the Solo. If you’re an existing customer, contact us at support@wistia.com to have iPad and iPhone support enabled for your account.