Posts Tagged ‘video marketing’
Wednesday, May 15th, 2013
 Eric Hinson is the Founder and CEO of Explainify, which specializes in short, engaging, remarkable explainer videos for businesses. You can see a wide selection of videos they've produced in their portfolio. If you're interested in learning more about how Explainify helps companies tell their stories, sign up for the newsletter on their homepage. |
This is guest post #4 in a series from Explainify:
- Five Benefits Of Telling Your Story With Explainer Videos
- How To Tell Your Company's Story in Under 90 Seconds
- The Best Story Always Wins: Prioritizing Storytelling To Generate Leads, Sales, And Lots Of Love
It's clearly important to get views on your videos, but with 72 hours of video being uploaded to YouTube every minute, your chances of striking internet gold are pretty tiny. In a study by Slate, 0.3% of videos uploaded will ever see over 10,000 views, 3% will pass 1,000 views and 65% fail to achieve a mere 50 views. You might have better luck playing the lottery than being the next YouTube star.
To top it off, if viewers share your video on YouTube rather than your home page or sales page (somewhere you have the potential to convert them), you are seriously missing out on the equity that link provides. A YouTube video could be great, but it might make no sense outside of the page it was created for.
If you're creating the next "Charlie bit my finger" with no business benefit in mind, then sure, get as many views as possible. But businesses don't necessarily benefit from that - so we won't be discussing "going viral."
Holistic video marketing
Businesses are looking for a more holistic approach focused on the entire marketing funnel, not just attracting new leads. In fact, over 80% of corporate market value is now represented by your brand, relationships and other intangible assets.
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Tags: explainify, guest post, video marketing, video sharing
Posted in Managing Video | 4 Comments »
Wednesday, January 23rd, 2013
Here at Wistia, we want everyone to be able to succeed at marketing with web video. In support of that goal, today we're launching the Wistia Learning Center, a new, dedicated area for video tips, tricks, ideas, and inspiration.
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Tags: concepting, learning center, video marketing, video production
Posted in Company News | 9 Comments »
Monday, October 15th, 2012
Here’s a little secret -- we love it when new people learn about Wistia by watching one of our videos. We like it so much that we decided to give it a name -- we call it “Inbound Marketing” (jk, HubSpot already claimed that term, but we’re pretty sure they stole it from us).
Find more video marketing and production resources.
Okay, so it’s not a new idea, but the question is, how can we get great content in front of these new people? We’ve found that the most consistent and reliable way to expand our reach is actually to use email and focus on the people already in our audience.
For us, it’s a cyclical process. We create good content, share with our immediate audience, they share with their network and our audience grows incrementally (and consistently) over time. Those new audience members are much more valuable than a random view off of YouTube because they were referred to us by someone they know.
Email is the best, most direct way to get the sharing process going, and high click-through rates come with consistently good content and fun thumbnails!
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Tags: email, email marketing, video in email, video marketing
Posted in Managing Video | 26 Comments »
Wednesday, August 15th, 2012
On Sunday, Mashable posted an interesting article about how video can help attract top talent. The article bemoans the standard recruiting process as inefficient (something I'm sure we can all agree with) and suggests online video as a better option to "shorten the hiring process and find great people." We're with Mashable here -- we think video is the future of just about everything (duh) so naturally, we agree that it's great for recruiting. Mashable talks about using video for the following:
- Branding your company
- Enhancing your job description
- Interviewing top talent
- Social media job listings
While we haven't really used the second two ourselves, we are huge advocates of using video to expose our company culture. And we don't just do it in recruiting-specific videos -- our hope is that if we're doing our job right and producing fun, authentic videos every time, then every video can be a recruiting tool.
The closest thing we have to a recruiting video is on our About page:
But we're also hoping that the more we include everyone on camera and allow ourselves to have fun on-screen, the more people will have a sense of what it's really like to work here. So basically, we use video as a part of a soft-recruiting strategy. I, for one, know that one of the first Wistia videos I saw was the recap video for our first movie night, and that definitely flicked a switch for me in favor of wanting to be here.
If you're intrigued, we have a couple of job openings at the moment!
Tags: company culture, fun, fun videos, video marketing
Posted in Video Rocks | 6 Comments »
Thursday, July 26th, 2012
Reflection Films, based in Arlington, MA, is the team of Geoff Birmingham and Rachel Jellinek. They are lovers of documentary film, creators of marketing, training and fundraising videos, and embracers of social media and video. You can follow them on Twitter at @reflectionfilms.
In parts I and II of this short video series, Reflection Films partner Rachel Jellinek shared ideas about messaging for video and scheduling your video production days to maximize your production dollar.
In this, part III, she talks about the value of prepping interviewees in advance of filming, and she touches on the pros and cons of using teleprompters.
Tags: guest post, reflection films, tips, video marketing, video producers, video production
Posted in Making Video | 1 Comment »
