|Eric Hinson is the Founder and CEO of Explainify, which specializes in short, engaging, remarkable explainer videos for businesses. You can see a wide selection of videos they've produced in their portfolio. If you're interested in learning more about how Explainify helps companies tell their stories, sign up for the newsletter on their homepage.|
This is guest post #4 in a series from Explainify:
- Five Benefits Of Telling Your Story With Explainer Videos
- How To Tell Your Company's Story in Under 90 Seconds
- The Best Story Always Wins: Prioritizing Storytelling To Generate Leads, Sales, And Lots Of Love
It's clearly important to get views on your videos, but with 72 hours of video being uploaded to YouTube every minute, your chances of striking internet gold are pretty tiny. In a study by Slate, 0.3% of videos uploaded will ever see over 10,000 views, 3% will pass 1,000 views and 65% fail to achieve a mere 50 views. You might have better luck playing the lottery than being the next YouTube star.
To top it off, if viewers share your video on YouTube rather than your home page or sales page (somewhere you have the potential to convert them), you are seriously missing out on the equity that link provides. A YouTube video could be great, but it might make no sense outside of the page it was created for.
If you're creating the next "Charlie bit my finger" with no business benefit in mind, then sure, get as many views as possible. But businesses don't necessarily benefit from that - so we won't be discussing "going viral."
Holistic video marketing
Businesses are looking for a more holistic approach focused on the entire marketing funnel, not just attracting new leads. In fact, over 80% of corporate market value is now represented by your brand, relationships and other intangible assets.