A couple of weeks ago I wrote a blog post covering the 4 Advantages of Using Video in your Email Marketing. We had a great response to that post so I thought I’d try something new, turning a blog post into a video.
I made the screencast of 4 Advantages in a couple of hours in an afternoon. I worked off of the post as a basis for the script, which meant that writing only took about 20 minutes! I recorded everything, pieced it together and what you see below is the finished screencast. I made the video with ScreenFlow 2.0, which is a nice update to the previous version.
Let me know what you think of the conversion to video. Would you rather read the post or watch the video? Which one made the concepts easier to understand? We’d love to know what you think!
I like both formats. Compelling blog. To the point.
Thanks Gary, we try out best to keep things as concise as possible.
I’d rather read it most of the time as getting interrupted answering a phone, etc., breaks the information flow. Reading it, I can pick up right where I left off, maybe go back a line or two, or re-read a concept I want to know more about.