Our friends at Common Craft have started making custom videos again! This is exciting news for anyone who is looking for explanatory videos.
Getting a custom-made Common Craft video is one of the best ways to have your product or service explained (see Dropbox for a great example). Common Craft looks at your company from the outside and comes up with ingenius ways to simplify the most complex business processes. The problem, up until recently, has been that they’re too good at their jobs. They’ve created more demand than they could handle, so most people couldn’t get a custom Common Craft video. To unjam the bottleneck, Common Craft has partnered with another one of our friends, Switch Marketing. Switch will help do the production and management of the process so that Common Craft can focus on all the creative aspects. It’s a great match which will make Common Craft videos available to many more companies.
To learn more you should read the announcements from Common Craft and Switch Marketing. We’ll be on the lookout for more Common Craft style custom videos to appear in the near future!
Thanks Chris! Exciting times, these.
Glad to have them back in the game. There are truly lots of options out there for companies seeking professionally polished and effective videos that express their “value proposition.” If I might add, NutIntuit Studio is one such video maker.
Very exciting indeed! Thanks for the great post!
Are they starting to offer these services again because there is a lot more competition now? I’ve seen several of these video, some better made, some worse made on YouTube.
I prefer the Common Craft style however so a big acknowledgement to Lee and his wife. Keep up the good work!!