July 21, 2011
Why Web Video Sucks
Sometimes, we just hate web video. In this video we discuss why.
What kind of device is your audience watching your videos on? Should you make a mobile version? Should you make an iPhone or an iPad version? What about Android? There's no incentive for your audience to watch your video if it looks like crap or if the audio is out of sync.
When you're serving web video, your audience is going to be on different computers, with different connections, and different capabilities. You need to deliver your content in such a way that it doesn't detract from the message. In the end, it's all about viewer experience. Here's to web video that doesn't suck.