Sometimes, we just hate web video. In this video we discuss why.
The single most important thing about web video is gotcha. But seriously, if your viewers can't load your video, you're losing the chance to communicate your message. And video for business is all about communicating your message with your audience.
What kind of device is your audience watching your videos on? Should you make a mobile version? Should you make an iPhone or an iPad version? What about Android? There's no incentive for your audience to watch your video if it looks like crap or if the audio is out of sync.
When you're serving web video, your audience is going to be on different computers, with different connections, and different capabilities. You need to deliver your content in such a way that it doesn't detract from the message. In the end, it's all about viewer experience. Here's to web video that doesn't suck.
Co-founder and CEO of @wistia. My obsessions include: marketing, analytics, IPAs, coffee, evolutionary health, and ping pong. Say hello!
Tags: commercial video, vid hosting
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on Thursday, July 21st, 2011 at 8:47 am and is filed under Managing Video.
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Great stuff, guys. Hopefully you don’t incur the wrath of big brother G!
that’s epic. nicely done guys.
. ..and yes i KNOW my audio has been outta sync on a few of my vlogs! – dumb apple codecs! – love this video thou. epic.
Chris this video is fun, hits the nail on the head and doesn’t suck. I love it!
Couldn’t agree more guys! The beer selection on the other hand . . .
Cool video –
Video for B2B or B2C is the future.
I’ve seen some amazing video, shot in HD that looks and plays quite well. Then again I’ve seen HD content that looks great but is jerky, totally destroying the presentation. These, both on the same computer.
Nicely done guys.
Not sure if it really convinced why I should pay for your services instead of using YouTube…. for free, but I did enjoy it.
Greetings Jimm, thanks for watching the video (twice!) This video isn’t supposed to be about “pick me! pick me!” it’s more “tired of taking on these issues on your own? We can help!”. Our latest analytics allow us to literally see you nodding your head as you encounter our fake examples of real web video issues. We’ll do our best to help you avoid those headaches, so you can get your excellent content to your viewer that really needs it. Let me know if you want to chat further about your specific use case – we are available on the phone here. 888.494.7842. -jeff
I love it! And I’m already your customer… so… I know that having a great provider like you helps, but some of that is editing and compression…. so, how about some advice about how to fix the specific problems you illustrated before I ever upload it to you guys?
Hey Mark, dead on. There are so many variables – as Adam likes to say, “so many plates to keep spinning”. Unfortunately, the web just isn’t that great for sharing video yet – but video is easily the most shared and consumed type of content on the web. It’s not an easy job, but we love it.
Hi Lynn, that is a fantastic question. We try to help our trialers and customers through those encoding bumps – and also try to shoulder whatever part of those encoding issues that we can handle on our end. If you have specific questions, don’t hesitate to call us anytime, 888.494.7842. But I think you’ve also given us an idea for our next video…
Hey Kris, hopefully not wrath inducing – those guys are really good at what they do, and deserve kudos for the bajillions of web videos they serve. We’re just the guys trying to help business owners tell their story better. – jv
That was fantastic! Point very well made.
I’ve used many online video streaming services, players etc. and so far, I have not gotten any complaints yet, concerning Wistia videos.
Usually, there’s always someone for whom the video doesn’t play, loads too slowly or has some other issue.
Hello Wistia Friends,
I couldn’t have said it any better! What a message! Can I use this on our site?
Haha the “Zack from saved by the bell” mobile shot is hilarious. So I take it I can watch Wistia videos on the Motorola 8000X then?
Being a current customer of Wistia I can say that the service is top notch according to my forex students who view my 300 training video on wistia, and I agree with them.
The analytical tools are awesome. I can target content like a laser by viewing the heat map and save a lot of time by knowing what is clear and what needs more explanation without even asking.
Why not youtube? Where should I start. I had my videos on youtube and were getting many page views. So many, in fact I was starting to get bombarded with advertising requests. Just when I could see that this would be an additional source of revenue, youtube pulled my account. Or rather, my login information just stopped working.
I never could get a response from youtube and had many subscribers from youtube. So many that, that ‘s where most of my new business was coming from. That left me out in the cold and looking totally inept to my subscribers who could not get a response from me through youtube from their many questions.
Trust me when I say this. Your credibility suffers when you have more than some introductory content on one of the free sites like youtube. Everyone knows they are free sites and it makes it appear that your content has less value because most of it is on a free site. It’s a perception thing and perception is everything…
Time – loading videos on wistia is a snap. Loading multiple videos at a time and any file format saves me untold time uploading videos.
The way I can set up viewers by catagory is so useful and time consuming I just can’t tell you. The ability to let my viewers choose their own password protects my content and makes my paid viewers feel the have more value for their money paid for my service.
I’ve tried various free services and there is no comparison. When you start playing with the wista options you get ideas that you would never have thought of before as far as organizing, arranging and distributing content.
I used to put my videos on my web server and hackers were downloading and selling my video content as their own. I no longer have to worry about that. Another time saver as I don’t have to spend time fighting pirates.
The customer support is second to none. They are real people who care about real people. They are very approachable and will bend over backwards to help you with whatever issues you may have.
Listen, I could say even more but I don’t want you to get the idea that I’m a paid shill for wistia. I’m not. It’s just that I appreciate the value of their service after being let down so many times in the past. I’ve been in business on the web for 8 years so I do have a past to compare.
If you give these guys a problem, they will incorporate the solution into their business model. No one does that!!! I’ve put them to the test with my issues and they have vastly exceeded expectations.
For me, saving time is money and I save so much time with wistia that I can focus on the multitude of other things I have to do.
I’m getting rave reviews from my viewer to match my rave reviews… These guys at wistia did not influence me to say any of this other than the valuable service they have provided me. I know I can trust wistia
Cheers, Jerry Stewart
hmmm we’ll have to get a model to test here in the video lab…
Hi Sean, thanks very much for the kind words! You surely can use the video on your page – the ” Embed” button under the video itself should give you the code to do so Let us know if you have any trouble! jv
Freakin awesome video guys! So well done!
Right to the point in 55 seconds.
Good points all round. Also we’re very jealous of the black background and lighting used in the video. Very clear and makes you stand out well. Might have to invest in a black backdrop.
Have to confess you caught me with your first “video loading” gag. Can’t argue with you really but in the end it is a balancing act of quality verses cost. I guess you pay for the quality you get. Had to view twice just to make sure I didn’t miss the giggles.
Well done mate.
So so true. Excellent toast.
Cheers, another great video!! You guys are awesome
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