←
→

You’ve Got (Video) Mail

Dec 5 2011

Alyce (123 Posts)

Content Strategist


Tags: , , ,

This entry was posted on Monday, December 5th, 2011 at 3:40 pm and is filed under Video Rocks. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • http://fusionimpact.org Steve Saenz

    Outstanding – nice work!

  • Steve Watkins

    This is an eye-catching article. Thank you for writing it. Before even leaving the gate, I kinda think video email blasts have the same barriers (and maybe even more) that regular email blasts have. Some people are fearful of opening and clicking on stuff they don’t know “for sure” is safe, and many companies don’t allow YouTube videos to come through their firewalls. If video email blasts are done, getting statistics on actual viewers sounds appealing, but nothing beats increased sales as a gauge for success.

    I think email blasts should simply entice prospects to click a link that takes them to a specific business website, where the prospect will easily view an embedded, informative, entertaining video that plays from beginning to end without pausing on its own. Nothing fancy is needed, except an appeal that leads to a professional video program… and that is a fitting segue as I now climb on top of my soapbox.

    In the article, the term Interactive Video is misused when associated with YouTube. YouTube videos are just as passive as when TV began, with the exception of pop-up ads. True “Interactive” video branches to many different video segments designed to give specific feedback and instruction based on the user’s responses and needs.

    And what’s up with the article (located at the top of the page) that gives people who are trying to run their own businesses the false hope that everyone can become a professional video producer and production company? Every night I’m working 3-5 hours learning a new editing system, a special effects system, an audio effects system, and a blu-ray mastering system, and this is all just on the post-production side. Lighting, audio, camera work, crew management and data management are a whole different ballgame. Quick tips on how everyone can become a professional video company are written by the guys who are selling the tools. (cameras, players…) That is, of course, unless I’m the person who wrote the article; then it’s a selfless act… NOT:)

    Well, I think my ranting may have actually been therapeutic. Thanks again for spurring-on the dialog.