What's the Word?
Upload a video to Wistia, share the link with prospects, and you can decrease time to sale and decrease cost of sale... On top of that you can track how interested people are by tracking what they watch.
... by implementing Wistia's video-sharing and tracking solution, [Rosenberg's] certain it has saved his company money. By not burning and mailing DVDs, he estimates an ROI of well more than a factor of 10 or even 100. And the cost savings, he emphasizes, are the least valuable benefit.
... companies can collect data such as the IP address of every Web visitor who views a video and how many times specific viewers come back. That information can be used to prove that a company complied with training requirements, or to fine-tune a pitch to prospective customers.
No surprise, the types of companies and their uses of Wistia vary widely... When you take a moment to think about all the potential business applications, the list is mind-boggling.
Cisco Systems and Google have some new competition in the market for enterprise video, which when leveraged within collaboration tools should be a multi-billion-dollar opportunity over the next few years.
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