Tracking and Alerts
What is a Video Heatmap?
A video heatmap is a graphical representation of a viewer watching your video. The video heatmap is shown as a color coded timeline of your video where the colors represent the number of times a viewer has watched a particular part of your video. White means that portion of the video was not watched and green tells you that the viewer watched that part exactly once. Yellow, orange, light red, and dark red show you that the viewer watched that part of the video two, three, four, or five times respectively. Next to each heatmap is shown the total percentage of the video that viewer watched (parts watched multiple times are only counted once).
What is an Audience Engagement Graph?
Audience Engagement Graphs show how the audience as a whole has viewed your video, whereas Video Heatmaps show how an individual watched your video.
By looking at the Audience Engagement Graph, you can see where your audience rewinds and watches multiple times and when they stop watching. Areas where the graph line rises indicate your audience rewinding and watching again; conversely, areas where the graph line drops off significantly indicates where your audience is losing interest. This information can help you both optimize this video as well as guide you in making videos to better engage your audience in the future.
Another particularly useful metric with the engagement graph is the “percentage of visitors that clicked play”. This metric is the number of people that played your video divided by the unique visitors that came to the page containing the video (expressed as a percentage). This metric helps you understand things such as the positioning of your video on the page or the thumbnail image used for the video affects whether users make the commitment to watch your video.
How do I view the statistics for my embedded videos?
To view the statistics for your embedded videos, select the “Embed tracking” option under the “Stats” tab at the top of any page in your Wistia account.
You will be taken to a page which will show a list of all of the videos you have embedded.
Click on the title of any of these embedded videos and you will be taken to a page containing the detailed embedded tracking statistics for your video.
How do I see how viewing statistics for visitors I invited into Wistia?
To view the individual user statistics for people you invited into Wistia, select the “User sessions” option under the “Stats” tab at the top of any page in your Wistia account.
You will see a list of all user sessions for the users that have logged into your Wistia account. To see exactly what each user did in each session, click on the “Stats” magnifying glass next to the session.
A complete audit trail will be shown with all of the actions the user took while they were logged in to your Wistia account. This includes amount of time spent on various pages as well as video heatmaps for the videos that they viewed.
What are email alerts?
Email alerts are automated emails sent to Wistia managers (and in limited cases other users) which alert them to particular events which have occurred in their Wistia account. Alerts can be received for the following events:
- New media - Alert manager when media is uploaded or copied into a project
- New comment - Alert manager when new comments are made
- Sharing - Alert manager when someone invites new contacts to view my projects
- Download - Alert manager when someone downloads media
- Activation - Alert manager when a contact activates their account
- Login - Alert manager when a contact logs in to Wistia
- Failed login - Alert manager when someone tries to login to Wistia but enters an incorrect email or password
If a manager is receiving login alerts, when one of their users logs into their Wistia account, they will receive an email that looks like the following:
How do I adjust my email alert settings?
While logged into your Wistia account, choose the “My Settings” option under the “Account” tab at the top of any page in your Wistia account. You will be taken to a page where you can manage your own personal Wistia settings. Scroll down the page to the section labeled “Email Alerts”.
Here you can set which events you would like to receive alerts for and which events you don't wish to be notified about.
