welcome to the
VIDEO LAB ARCHIVE
We do a lot of experiments to determine the best ways to use video for marketing. We thought it would be useful to share our conclusions with you, all in one place.
HIDE OVERVIEW
BUFFERING
When a video starts to buffer, 80% of viewers will stop watching.
VIDEO SEO
In a Google search, videos are 41% more likely to get clicked on than text links.
50% more people will complete a 1 minute video than a 2 minute video.
In emails, video links get 300% more clicks than text and images.
THE THUMBNAIL EFFECT
Custom video thumbnails get 36% higher play rates than automatic thumbnails.
VIDEO AND CONVERSION RATES
A pricing page with a video gave us 15% more signups than text only.
