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VIDEO LAB ARCHIVE

We do a lot of experiments to determine the best ways to use video for marketing. We thought it would be useful to share our conclusions with you, all in one place.

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We make it easy to add video to your website, on your own terms.

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BUFFERING

When a video starts to buffer, 80% of viewers will stop watching.

VIDEO SEO

In a Google search, videos are 41% more likely to get clicked on than text links.

50% more people will complete a 1 minute video than a 2 minute video.

In emails, video links get 300% more clicks than text and images.

Custom video thumbnails get 36% higher play rates than automatic thumbnails.

A pricing page with a video gave us 15% more signups than text only.