Life Sciences
Researchers and professionals in the life sciences space deal with visually complex information on a regular basis. Video offers a great way to communicate this information in an efficient and understandable manner. Wistia's secure video sharing platform provides the ultimate collaboration environment for your team or colleagues around the world.
Surgical Patient Trials
With surgical patient trials costing tens of thousands of dollars per participant, many researchers are turning to video as a great way to maximize their investment and have useful forensic records after the procedure is completed.
In the past, in order to collaborate using video, researchers have struggled to create DVDs of procedures to send overnight to those coordinating the trial. Many times the team then assembles in the same location several times a year and reviews the video of the various procedures which have been done. Through these discussions, the researchers can then iterate to improve the procedure as well as any devices or instrumentation used as part of the procedure.
Wistia provides a new way to utilize this video record to increase efficiencies and potentially reduce the development cycle. After the procedure, the video can be directly uploaded to Wistia where it is then instantly available to members of the team. Collaborators can then discuss the video via text comments and attach those comments to specific frames in the video. This empowers you and your team to iterate much more quickly and get to market faster.
Product Management
Video is an effective and efficient way to ensure that your sales staff are adequately trained, that potential patients have the information they need, and that physicians understand the intricacies of your products. Wistia can make sharing and collaborating on video a snap.
Wistia's easy-to-use video platform allows you to utilize your video assets to keep in touch with those who interact with your organization. Whether it's physicians, patients, or investigators, Wistia's system lets you maintain contact by providing useful video content regardless of their location. In addition, it also facilitates two-way communication by allowing these individuals to comment on or ask questions about the content. Finally, through its auditing and reporting features, Wistia lets you see who is viewing and commenting on video allowing you to focus your face-to-face time where it will have the most impact.
Continuing Medical Education (CME)
As those in the health care field are well aware, CME is a constant necessity to maintain and re-register professional licenses. While CME credits can be earned through a variety of online and in-person programs, video offers a new and compelling way for industry to reach many classes of medical professionals to offer CME credits and meet marketing objectives.
Wistia's system allows the CME provider to easily upload video training content in any format along with associated materials (such as handouts or quizzes). The CME provider can then easily send personalized invitations to those they wish to engage. Medical professionals can easily access the video lectures and other materials through Wistia's user-friendly interface. Finally, Wistia offers comprehensive auditing and reporting to make it easy for the CME provider to furnish a record of the CME training which has been completed.
