Corporate Communications
Corporate training and communication pose unique challenges to organizations both in terms of logistics and efficiency. Utilizing video within a collaborative environment such as Wistia can help to alleviate or even eliminate many of these issues.
Training & Leadership Development
Getting employees the training they need to be effective in their jobs is always a challenge. When doing live, lecture-style training one has to schedule the event sometimes months in advance in order to ensure everyone is available and that you can get the correct venue. In many cases, this additionally requires flying either the trainer and some of the participants in from remote locations, which can really start to rack up costs.
As many companies have started to record training events, there is an opportunity to utilize your resources in a more efficient manner. Using Wistia to distribute your recorded video training lectures can get your employees the training they need when most convenient. Employees can watch video training lectures on demand, on their schedule from anywhere in the world with an internet connection. In addition to video, supporting materials such as PowerPoint documents or Word documents can also be made available for viewing via Wistia. Finally, Wistia's comprehensive auditing and reporting system allows the administrator to track each employee's training progress by seeing which modules are viewed and completed.
Public & Investor Relations
CEO addresses and quarterly meetings are a great opportunity for management to share current results and their vision for the future. However, in today's globally distributed corporate environment it has become more difficult than ever to gather staff in one location at the same time.
Wistia's secure, on-demand video-sharing platform can help transform your corporate communications events from a logistical nightmare to an easy effective way to disseminate information. Whether you have 100 or 100,000 employees we make it easy to get started with no hardware to buy or software to install. Because the system is on demand, your employees can watch the events on a schedule that is most efficient for them. Even if live events are a necessity for your organization, Wistia's on-demand capabilities provide a great resource for those unable to attend to catch up and feel included.
Sales & Marketing
Video is an often used and effective tool for marketers. However, handling video can be challenging; it needs to be viewed in different capacities by team members during the creative process, management for approvals, and the target audience, to get the message out.
Wistia's video sharing and collaboration platform can help you manage your video through all phases of this process. Wistia's collaboration tools help you and your team iterate faster during the creative process by enabling you to annotate video assets, keying your comments to specific moments. During the approval process, you can invite individuals who need to sign off on the final product, and they can view and give their approval instantly. Finally, Wistia can help you distribute your video whether it is for limited release where you want to closely track those that view it (for lead generation purposes) or for mass market distribution on your website.
