Values
Creativity

As a product leadership company, our customers rely on us to look at problems differently and solve them in ways that they had never conceived. Likewise, our brand and end-to-end customer experience are built on serving customers in creative and delightful ways.
We encourage consistent rethinking and reframing of our core problems in creative ways.
We encourage a proactive approach to solicit diverse perspectives in order to solve problems.
We discourage superficial creativity: doing something novel that doesn’t clearly benefit the business or reflects our values.
We discourage settling for “best practices” and “good enough” in places where we should be innovating.
Walking the Talk
Investing in Creativity Isn’t Just a Money Problem
Want a more creative business? This is what it's going to take.
Read more →Build a More Human Brand by Thinking Outside Your Style Guidelines
Make your business more dynamic and appealing by stepping outside the confines of your brand guidelines.
Read more →Don’t Let Algorithms Crush Your Creativity
Challenge accepted. Turn your brand into a creative powerhouse by embracing the constraints of the algorithm.
Read more →When making a decision at Wistia, all four of our values should be considered. We discourage assessing a decision through the lens of only a single value.
Our Core Values