We spend a lot of time thinking about how people can improve their businesses with video. To our delight, we've discovered that many of you are already using video in all sorts of cool and inspiring ways across your companies.
We're grateful to be able to learn from you, and we wanted to share your innovative videos far and wide. That's why we recently launched our Video Inspiration Gallery. That's also why we wrote this blog post—to celebrate 5 businesses using video in super human ways.
Because these videos are ultimately a result of creatives being creative, we asked our creative director, Dan Mills, to provide a bit of commentary on each one. Say hi to Dan.
1. Classy: Marketing with powerful storytelling
Any great marketer knows that the best way to make their offering compelling is to tell a great story. With this video, Brad Hilton at Classy tells a story that grabs you by the collar right from the get-go. By the end of it, you have a firm grasp on Classy's inspiring mission and their new suite of tools.
Takeaway tip: Rather than tell people about your product, show your product in the context of a bigger story.
2. Sticker Mule: Helping customers at scale
Work in any business for a while, and it becomes really obvious what issues trip people up and make it harder for them to do business with you. At Sticker Mule, an online custom sticker store, deciding between raster and vector files was a real sticking point (get it?) for potential customers. When Sticker Mule realized this issue, they created this simple and friendly video that demystifies the differences between the two types of file formats.
Takeaway tip: Think of those questions you hear over and over again as opportunities to create content your customers will appreciate.
3. BambooHR: Humanizing a sales team
Selling anything via email and phone calls is tough. You're trying to forge human connections with people, make them feel like you're on their side, and win their trust… but generally speaking, they never get to see you. Unless, of course, you make a video. And in that case, your prospective customers can see you, get to know you, and get a glimpse into what makes you unique. That was the thought process behind BambooHR's series of intro videos for its sales team.
Takeaway tip: Always be on the lookout for ways to make human connections with your audience, even if it means putting in some extra effort.
4. RJMetrics: Introducing one team to another
Being an employee on either end of an acquisition involves a lot of uncertainty. All of the sudden, you're supposed to be on the same team with a bunch of folks you barely know. Heck, in some cases, you've probably never even met them. That was the situation that RJMetrics' employees found themselves in. That's why Ryan Williams, their video production strategist, decided to make a friendly video that involved the entire team.
Takeaway tip: Stressful growth moments are great times to consider rallying the team behind a creative project.
5. InVision: Teaching a valuable product tip
Who doesn't like faster, easier ways to do those things you do hundreds of times a week? Nobody, that's who! For designers who use Sketch—a tool used by many InVision customers—shortcuts are gifts that keep on giving. They help people work faster and better. Knowing this, Joseph Angelo Todaro, one of InVision's video producers, put this video together highlighting "eight massively timesaving shortcuts that are impossible not to use once you know them."
Takeaway tip: Think about ways to use your product that only your team knows about, and share the wealth using video.
We hope you found these business videos as inspiring as we did. If you're itching for more, head on over to our new Video Inspiration Gallery, and explore all the different videos powering businesses large and small.