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Stay True to Your Brand with a Brand Voice Guide
Traditionally, brand voice guides are focused on copy, but as a video marketer, I use them every day to help test my ideas and confirm I'm on the right path. As...
by Ian Servin - March 22, 2017 -
Your Business's Videos Should Include Faces. Here's Why.
If you want people to be immediately drawn to your video, if you want people to feel the exact emotion you're eliciting, if you want this to work for pretty much...
by Phil Nottingham - March 15, 2017 -
Say What? Why Your Voice Sounds So Weird in Videos
It turns out that there's a reason why hearing a recording of your own voice feels so strange. It all comes down to a simple fact of physics, but our brains don't...
by Meryl Ayres - March 8, 2017 -
The Science Behind Why No One Likes to Be on Camera
If you don't like watching yourself on video, you are definitely not alone. But you shouldn't let this prevent you from making an awesome video for your business....
by Meryl Ayres - January 12, 2017 -
You Can't Reach Your Audience without Understanding Them First
Your client's audience should determine the tone of the videos, what content goes into them, and even what channels you choose to share them on and how you target...
by Ian Servin - January 5, 2017 -
Early Impressions of Nikon's KeyMission 360 Video Camera
In the past, the problem with point-and-shoot 360 has been low resolution video recording. With the KeyMission, however, you can shoot 360 video footage at 4K....
by Chris Lavigne - December 8, 2016 -
How to Price and Package Your Video Marketing Services
Freelance video producer and director Ian Servin shares his go-to budgeting tactics. Learn about some hidden costs you might not be accounting for already!
by Ian Servin - December 1, 2016 -
Five Tips for Making a Holiday Video for Your Business
One of the hardest parts of producing business video is getting into the habit of taking risks. That's what's so amazing about the holiday season! Seasonal cheer...
by Meryl Ayres - November 29, 2016 -
5 Ways to Fix Your Shot in Post-Production
It's shakier than you thought. It's completely washed out. The framing looks weird. There's a stranger in the background staring at the camera. In some cases, you...
by Trevor Holmes - November 17, 2016 -
3 Ways to Make Catchier Videos with Psychology
Videos are one of the best ways to grab your audience's attention, but they come with a non-negotiable time commitment. You need to convince people to give up a...
by Kristen Craft - November 8, 2016 -
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