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Featured : Strategy

Important Videos for Every Stage of the Marketing Funnel

Did you know you can use video at every stage of the marketing funnel? Learn what videos to create and key metrics for success in this post.
by Jenny Mudarri - April 11, 2018 -
Featured : Strategy

Inside Growth at Wistia: The Process Behind Our A/B Tests

From how we structure our experiments, to the documents that help keep us organized, get a behind-the-scenes look at our approach to A/B testing here at Wistia.
by Andrew Capland - March 28, 2018 -
Featured : Strategy

Why Presentation Videos Are the Ultimate Tools for Sales Pitches

The sales world has often relied on slide decks and PDFs to win over new business. But there’s a better way to close the deal: presentation videos.
by Jordan Wellin - March 23, 2018 -
Featured : Strategy

Using Video and Email: An Interview with Justine Jordan

We chatted with Justine Jordan, VP of Marketing at Litmus, and learned all about how Litmus uses video and email together as part of their marketing strategy.
by Jenny Mudarri - March 22, 2018 -
Featured : Strategy

The Wistia Guide to Video Marketing

Get ready to take on video marketing at your business by reading this comprehensive guide.
by Jenny Mudarri - March 5, 2018 -
Featured : Strategy

How to Build a Successful Online Course for Your Business

Online courses are at the height of their popularity. But what makes the best ones stand out—and how can you create one that excels?
by Jordan Wellin - March 1, 2018 -
Featured : Strategy

5 Under-the-Radar Conferences for Marketers in 2018

Pack your bags, don your name tags, and get ready to nerd out like the rockstar marketer you are. Here are 5 under-the-radar conferences we're super excited about...
by Jenny Mudarri - February 15, 2018 -
Featured : Strategy

Why Every Marketer Should Care About the Speed of Their Video Player

The video player you choose—and how quickly it loads—can have a substantial impact on how many people discover your site.
by Jordan Wellin - February 14, 2018 -
Featured : Strategy

Enhancing Your Ad Strategy with Video: An Interview with Larry Kim

Larry Kim, founder of WordStream and MobileMonkey, shares his thoughts on using video ads on social media, some of his own results and learnings, and tips for how...
by Jenny Mudarri - February 6, 2018 -
Featured : Strategy

Incorporating Video into Your Website Design

Tips for seamlessly incorporating the sleek look of the Wistia player into the layout and design of your website.
by Jordan Wellin - February 1, 2018 -
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