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Video Thumbnails Increased Our Emails' Click-Through Rates. We Tested It.
We created 7 separate A/B tests for 7 email sends to determine if video thumbnails had an effect on click-through rates. The results are in.
by Margot Mazur - February 23, 2017 -
Slimy Marketing Can Hurt Your Business. Learn How to Avoid It.
While slimy marketing practices may deliver short-term payoffs, there are many reasons why slimy marketing will come back to bite you in the end. So how can you...
by Meryl Ayres - February 16, 2017 -
Integrating Video Across Your Business: An Interview with Glenn Elliott
From their internal communication efforts to their sales team's outreach strategy, Reward Gateway is using video to create meaningful human connections.
by Meryl Ayres - February 9, 2017 -
10 Tips for Training Employees with Video from Dollar Shave Club
Since joining the team over two years ago, Cleve Mcmillan and his team have successfully onboarded 170 members of the Dollar Shave Club service team using a mix...
by Margot da Cunha - February 7, 2017 -
5 Inspiring Use Cases for Video at Your Business
We spend a lot of time thinking about how people can improve their businesses with video. To our delight, we've discovered that many of you are already using...
by Thad Peterson - January 31, 2017 -
Should You Use Video on Your Blog?
It's really tempting to repurpose any old blog post and turn it into a video, but you'll get more bang for your buck if you're strategic about your approach. A...
by Jenny Mudarri - January 26, 2017 -
How Every Small Business Can Energize Their Marketing in 2017
We asked two experts at Infusionsoft what the most successful small businesses are doing to ensure 2017 is the best year yet for achieving their marketing goals.
by Jordan Wellin - January 18, 2017 -
Our Videos Dramatically Increased Our Visitors' Time on Page
We looked at data from the highest-trafficked 100 pages from June 2013 to July 2016, and focused specifically on time on page. People spent on average 2.6x more...
by Ezra Fishman - December 15, 2016 -
Where to Share Your Social Videos if You're a Small Business
Should your small business be using video on social media? Regardless of how experienced you are with video production or video marketing, the answer is yes....
by Jenny Mudarri - November 22, 2016 -
3 Ways to Leverage Context and Create Impactful Video Experiences
Through a lot of trial and error, we've learned that you can leverage the relationship between a video and its context to make seamless experiences and compel...
by Andrew Capland - October 20, 2016 -
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