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Featured : Strategy

How Every Small Business Can Energize Their Marketing in 2017

We asked two experts at Infusionsoft what the most successful small businesses are doing to ensure 2017 is the best year yet for achieving their marketing goals.
by Jordan Wellin - January 18, 2017 -
Featured : Strategy

Our Videos Dramatically Increased Our Visitors' Time on Page

We looked at data from the highest-trafficked 100 pages from June 2013 to July 2016, and focused specifically on time on page. People spent on average 2.6x more...
by Ezra Fishman - December 15, 2016 -
Featured : Strategy

Where to Share Your Social Videos if You're a Small Business

Should your small business be using video on social media? Regardless of how experienced you are with video production or video marketing, the answer is yes....
by Jenny Mudarri - November 22, 2016 -
Featured : Strategy

3 Ways to Leverage Context and Create Impactful Video Experiences

Through a lot of trial and error, we've learned that you can leverage the relationship between a video and its context to make seamless experiences and compel...
by Andrew Capland - October 20, 2016 -
Featured : Strategy

6 Reasons Why You Shouldn't Have an Autoplaying Homepage Video

Video can be a wonderful addition to your website design and marketing, but like all creative page elements, the context in which it is deployed is critical. In...
by Phil Nottingham - October 18, 2016 -
Featured : Strategy

Why Every Customer-Facing Employee Needs a Video Email Signature

Customer-facing employees should start thinking about a video email signature in the same way that they view Wi-Fi access at work—it's not a luxury, but a...
by Margot da Cunha - October 13, 2016 -
Featured : Strategy

How to Add Video into Your Content Strategy

Video content can fit into what you already have planned, help you create lasting connections with your audience, and move your metrics up and to the right. In...
by Margot Mazur - October 11, 2016 -
Featured : Strategy

How 3 Companies Use Personalized Videos to Win Trust

Adding video to your sales cycle visually communicates the value in your sales pitch. It humanizes your business by giving a face to your name. Learn how...
by Kristen Craft - October 6, 2016 -
Featured : Strategy

The Color of Your Video Player is Affecting Your Play Rate

We wanted to see what colors Wistia customers were choosing for their video players. We also wanted to see whether these color choices impacted how often viewers...
by Ezra Fishman - October 4, 2016 -
Featured : Strategy

5 Actionable Tips for Improving Emails with Video

Email is still one of the most effective ways for marketers to reach their audiences. Adding video into the mix can improve open and click-through rates and...
by Meryl Ayres - September 27, 2016 -
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