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Becoming More Intentional with Your Video Ad Strategy on Facebook
By creating a process for reaching the right audiences, setting concrete goals, and iterating on successful videos, you can make your performance more predictable.
by Jenny Mudarri - June 7, 2018 -
Using Video Throughout the Customer Lifecycle
There may not be a one-size-fits-all approach to lifecycle marketing, but there are proven strategies for where video should be used throughout the customer journey.
by Robin Panish - May 18, 2018 -
Tips and Tricks for Optimizing Your Videos for Success
Whether your goal is simply connecting with your audience, or inspiring your viewer to take action, you can make your videos work harder for you.
by Margot Mazur - May 18, 2018 -
3 Steps to Optimizing Your Marketing Videos for Sales
The best video marketers take a few simple steps to optimize their marketing videos, strengthening their sales alignment in the process.
by Eric Bristol - May 18, 2018 -
Evaluating Your Video's Performance Across Multiple Channels
Ever wonder how a video shared on Facebook compares to a video embedded on your site? Discover what success for your videos looks like platform-by-platform.
by Jenny Mudarri - May 17, 2018 -
A Quantitative and Qualitative Approach to Video ROI
Most marketing campaigns can be analyzed through both quantitative and qualitative lenses. In this post, we break down which metrics to measure when it comes to...
by Andrew Capland - May 17, 2018 -
Using Video Across the Entire Awareness Funnel
Video is a powerful medium for top of funnel engagement. In this post, Sherri Powers, Director of Marketing at TechSmith, walks us through when and what types of...
by Sherri Powers - May 16, 2018 -
Technical Tips for Using Video and Email Together
From file size and devices, to UX and more, using video in email can be a finicky beast. In this post, Robin walks us through some helpful tips for using video...
by Robin Panish - May 16, 2018 -
Common Marketing Challenges (And How to Solve Them with Video)
Don’t let common marketing challenges hold you back from reaching your goals. Instead, let video help you overcome those roadblocks.
by Jenny Mudarri - May 14, 2018 -
Adding Video into Your Sales Outreach in 6 Steps
Combat the sales stigma by adding custom videos into your outreach efforts. In 6 steps, you can start creating, sharing, and tracking your videos today.
by Jenny Mudarri - April 26, 2018 -
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