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The Evolution of Interactive Video: A Chat with HapYak

Strategy - October 22, 2015 - - Meryl Ayres
Featured : Strategy

How to Use Video Data to Score Your Leads

If you're using video to generate leads and qualify prospects, it makes sense to include video data in your scoring criteria. At Wistia, we spend a lot of time...
by Andrew Capland - October 6, 2015 -
Featured : Strategy

Onboarding New Users With Video

An exceptional onboarding experience creates an "aha" moment. Whether it's a genuine, warm welcome or a clear explanation of a solution to a user's problem,...
by Andrew Capland - September 22, 2015 -
Featured : Strategy

How to Include Video in Your Next Presentation

Video in live presentations. Sometimes it works, and sometimes it really doesn't. At Wistia, many of us have had ample opportunities to integrate video into...
by Meryl Ayres - July 29, 2015 -
Featured : Strategy

Increase Your Play Rate: Optimize Your Video Position and Size

With data from thousands of Wistia videos embedded on pages, we decided to determine (as best we could) the optimal position and size for a video to get the most...
by Casey Henry - July 27, 2015 -
Featured : Strategy

Hillary Clinton's Video Marketing Strategy is Broken

Once someone invests their time in watching your video, they are primed to take action, so make it easy for them. Ask clearly, ask directly, experiment with...
by Casey Henry - July 2, 2015 -
Featured : Strategy

How Video Could Improve Your Next Retargeting Campaign

Retargeting is a common marketing technique that serves ads to people who have visited your site or specific sections of your site. This is a great way to remain...
by Casey Henry - July 1, 2015 -
Featured : Strategy

Communicating the Complicated With Video at ConforMIS and Onshape

Complicated products and processes are difficult to explain online. Text often falls short (or drags on for too long), and static images are inherently limited in...
by Meryl Ayres - June 30, 2015 -
Featured : Strategy

Collect More Emails With Video: Analyzing Conversion Rate Data

With the introduction of Timeline Actions and improved Wistia analytics came a thirst for more data, more analysis, and more answers. A marketer's dream! Once we...
by Ezra Fishman - June 24, 2015 -
Featured : Strategy

4 Branding Lessons from Asking MailChimp Anything

Last week, we had the good fortune of spending half an hour with two marketers from a company we really admire: MailChimp! Marketing director Mark DiCristina and...
by Alyce Currier - June 18, 2015 -
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