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Featured : Strategy

How Infusionsoft Uses Video to Delight Their Leads

At Infusionsoft, a software company that offers a CRM and marketing automation platform geared toward small businesses, their lead development team relies heavily...
by Meryl Ayres - February 18, 2016 -

5 Ways to Enhance Your Pay-Per-Click Landing Pages with Video

Strategy - February 9, 2016 - - Margot da Cunha

#WistiaChat with BluLeadz: Master Your Marketing Strategy

Strategy - February 8, 2016 - - Jenny Mudarri

Why You Should Test Your Next Marketing Video

Strategy - February 4, 2016 - - Andrew Capland
Featured : Strategy

Focus on Your Customers to Create Valuable Partnerships

At Wistia, we've found success in marketing partnerships when we flip the conventional notion of a business alliance on its head. Instead of asking what we can...
by Kristen Craft - January 26, 2016 -
Featured : Strategy

Webinars: The Unsung Heroes of the Video World

Webinars represent prime opportunities to generate more leads, nurture audience members, and deliver useful content, but they rarely reach their full potential....
by Kristen Craft - January 7, 2016 -
Featured : Strategy

The Familiarity Principle: Building Relationships With Video

Every marketer knows that just getting product exposure is hugely important. It's a scientifically proven phenomenon. Psychologist Robert Zajonc was the first to...
by Kristen Craft - December 17, 2015 -

Our First Video #WistiaChat: Learn From the Experts

Strategy - December 15, 2015 - - Margot Mazur
Featured : Strategy

A/B Test Your Videos. Here's Why.

Video is more compelling than anything static on your website. It's a medium that greatly impacts how viewers feel about your brand, and it can motivate those...
by Andrew Capland - December 8, 2015 -
Featured : Strategy

How Vooza Uses Video to Grow and Retain Their Email List

Vooza's creative business model and witty content have been featured in publications like TechCrunch and the Financial Times, but we decided to focus on how...
by Meryl Ayres - November 24, 2015 -
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