Complicated products and processes are difficult to explain online. Text often falls short (or drags on for too long), and static images are inherently limited in...
With the introduction of Timeline Actions and improved Wistia analytics came a thirst for more data, more analysis, and more answers. A marketer's dream! Once we...
Last week, we had the good fortune of spending half an hour with two marketers from a company we really admire: MailChimp! Marketing director Mark DiCristina and...
Knowing more about your video audience can help inform your overall strategy and allow you to be more effective in future marketing efforts. Geographic data, in...
We're challenging ourselves to make more video interviews over the coming months, and what better way to get started than with an expert in the art of the video...
On February 10, 2015, the User Happiness team at Medium kicked off the #AskMedium campaign. When followers used the hashtag and asked Medium questions via...
Many private schools are using video to generate excitement and awareness, communicate with students and their families, and document culture and history. We...
Given the smaller, more forgiving audience, internal videos are ideal for experimentation, but they can also scale communication, improve onboarding processes,...
We all know that video is an engaging and memorable way to deliver a company's message, but sometimes, that fact alone is not enough to convince clients that the...