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Featured : Strategy

Communicating the Complicated With Video at ConforMIS and Onshape

Complicated products and processes are difficult to explain online. Text often falls short (or drags on for too long), and static images are inherently limited in...
by Meryl Ayres - June 30, 2015 -
Featured : Strategy

Collect More Emails With Video: Analyzing Conversion Rate Data

With the introduction of Timeline Actions and improved Wistia analytics came a thirst for more data, more analysis, and more answers. A marketer's dream! Once we...
by Ezra Fishman - June 24, 2015 -
Featured : Strategy

4 Branding Lessons from Asking MailChimp Anything

Last week, we had the good fortune of spending half an hour with two marketers from a company we really admire: MailChimp! Marketing director Mark DiCristina and...
by Alyce Currier - June 18, 2015 -
Featured : Strategy

Driving Video Strategy with Geographic Data

Knowing more about your video audience can help inform your overall strategy and allow you to be more effective in future marketing efforts. Geographic data, in...
by Meryl Ayres - April 27, 2015 -
Featured : Strategy

Conducting Great Interviews: A Meta-Interview with Sarah Green

We're challenging ourselves to make more video interviews over the coming months, and what better way to get started than with an expert in the art of the video...
by Alyce Currier - April 21, 2015 -
Featured : Strategy

Medium Gets Personal with Real-Time Video Responses on Twitter

On February 10, 2015, the User Happiness team at Medium kicked off the #AskMedium campaign. When followers used the hashtag and asked Medium questions via...
by Meryl Ayres - March 11, 2015 -
Featured : Strategy

Video for Schools: Driving Fundraising and Building Community

Many private schools are using video to generate excitement and awareness, communicate with students and their families, and document culture and history. We...
by Meryl Ayres - March 10, 2015 -
Featured : Strategy

6 Video Marketing Lessons from Asking Animoto Anything

Yesterday, we were lucky enough to spend half an hour with Tom and Stevie Clifton, co-founders of Animoto, live on video in the Wistia Community!
by Alyce Currier - March 5, 2015 -
Featured : Strategy

Communicating Better with Internal Video

Given the smaller, more forgiving audience, internal videos are ideal for experimentation, but they can also scale communication, improve onboarding processes,...
by Meryl Ayres - February 12, 2015 -
Featured : Strategy

How ZeeBlu Generates More Leads Using Video

We all know that video is an engaging and memorable way to deliver a company's message, but sometimes, that fact alone is not enough to convince clients that the...
by Meryl Ayres - February 4, 2015 -
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