Video can be a great tool for making confusing products and ideas easy to grasp. We came across an example of this on Briggs & Stratton’s website. Briggs & Stratton is an outdoor power equipment manufacturer, and this is an explanation of the type of engine they make:
Knowledge of the mechanics behind the engine heightens B&S products’ perceived value. It also gives customers enough expertise to brag pretty extensively about the B&S products they purchase. Video lets you show people exactly what you’re talking about so you can pull off -- and reap the benefits of -- this type of tutorial.