At Wistia, we...love...data. Even more, we love data that helps us make better decisions. However, when it comes to video and the best ways to use video, there isn't much data out there. We want to change that.
As a result, we are starting a program that will allow us to share data and best known practices around video with the community. We are doing this by offering free Wistia accounts (free for the period of the test) to a select group of companies that want to run interesting video experiments and allow the data and results to be shared with the community. What sort of video experiments do we think would be interesting? Here are a few suggestions:
- How including a video in your email affects click through percentages
- The effect of different thumbnail images on how many people click play
- How length of video affects viewer engagement
While these are a few of our ideas, we are excited to hear about interesting experiments that you guys come up with as well.
If you are interested in participating and getting a free Wistia account (during the test), please fill out the form below and tell us what you would like to do!