Making Video Testimonials

We're experimenting with different styles of video testimonials to showcase Wistia customers. Over the next couple of months we'll be posting these testimonials, learning how people watch them and working to refine the process. Our goal is to make the testimonials cover the most useful topics in the most engaging ways. As an output of the process, we'll post our learnings as we go.

Some of the things we'll be looking for in the stats:

  • What styles of interview work best?
  • What framing is most engaging?
  • Are serious or funny videos more effective?
  • How does live action compare to animation?

To kick things off, here's a testimonial from Mike Albert the VP of Products at Sword Agencyport. Sword Agencyport is an insurance software provider, but don't hold that against them, their videos are quite a hoot!

(this video was put together by the good folks at Rewatchable)

Interested in helping us by doing a video testimonial? You can email me at chris@wistia.com .

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