Non Sequitur Fridays

That Time I Organized My iPhone Apps

This post is part of our Non Sequitur Fridays series, which will feature a different Wistian's take on a non-Wistia-related topic each week. It's like our "employee of the month" but less "of the month"-y. Ezra Fishman is director of marketing at Wistia. His last Non Sequitur was about the joys of dogsitting.

I still can't decide if this was the best idea I ever had or the worst.

Like any good idea, it originated at a bar. Here's how it all went down:

I had reached my limit of schmoozing and networking for the evening and naturally turned to my phone for entertainment and quiet solitude. The weather is a trusty standby, so I went searching for the 10 day forecast. And that's when inspiration struck, out of the blue, one might say.

The thing is, I have 62 apps on my phone (I just counted) and had never bothered to organize them besides putting the big three (phone, email, text) on that bottom bar thing. To find any other app I'd just swipe randomly until I found the magical little square I was looking for.

The insight

And now here's the huge insight- I almost always knew the color of the app I was searching for. The Weather Channel app is blue. SnapChat is yellow. QuizUp is reddish pinkish.

If only my apps were organized by color I'd always know where to look!

An hour and a half of complete social isolation later, the deed was done. My apps were officially organized by color and my life would never be the same again.

Looking to check scores on the SportsCenter app? Well that's easy. Just head right over to the red page and you've got NCAA Water Polo results at your fingertips. Bingo, bango.

Some bumps in the road

To be fair, this remarkable system is not without its flaws.

Most notable is the fact that it's actually fairly difficult to find the one blue app you're looking for when it's on a page with all of the other blue apps. That was an obstacle I probably should have seen coming.

There's also the challenge of the multi-color apps. Do you put the Safari app on the blue page because blue is the dominant color by area? Or do you put it on the white page because that's the background color? And what the heck do you do with Google Maps? Great questions, really.

And don't get me started on apps that change their logo. Honestly I'm tempted to delete those apps because it's really quite disruptive to the system. HipChat, consider yourself on notice.

The power of inertia

One could argue that there are several significantly more logical approaches to this problem. For example - I could use those "folder" things or put the most frequently used apps on the first page or just delete all but the 10 apps I actually use.

You would be 100% right to make that argument. But now I've gotten pretty used to this system, so instead of trying out other ways of doing it I will continue blindly advocating for my way. You should try it.

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