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Non Sequitur Fridays

Rainbow Loom

This post is part of our Non Sequitur Fridays series, which will feature a different Wistia team member's take on a non-Wistia-related topic each week. It's like our "employee of the month" but less "of the month"-y. Ben Ruedlinger is VP of operations at Wistia. His last Non Sequitur was about craft cocktail bars.

Six months ago, I had no idea what Rainbow Loom was. Now, it seems like my 6 year old daughter, Anika's, every waking moment is spent dedicated to looping and hooking Rainbow Loom bands.

Let's back up for a minute. What is Rainbow Loom? In a nutshell, Rainbow Loom allows young, obsessive children to turn tiny, colored rubber bands into impressive jewelry works of art.

One of the most interesting aspects of this is how the kids learn how to make these bracelets and charms. While there are diagrams that show how to create Rainbow Loom bracelets, I have to admit that this engineer is generally confounded by how to go from this:

to this:

If I'm unable to interpret these hieroglyphic-like instructions, chances are a 5 or 6 year old will also have difficulty.

This is where video comes in. Whereas making these bracelets via diagrammatic instruction feels almost insurmountable, put a five year old in front of an iPad with a video showing them how to make these bracelets and they can master the skill in a matter of minutes.

This is a great example of video’s ability to teach a visually complex task requiring significant manual dexterity to viewers of almost any age. And who knows, maybe today's Rainbow Loom kids will become tomorrow's surgeons.

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