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Featured : Strategy

The Familiarity Principle: Building Relationships With Video

Every marketer knows that just getting product exposure is hugely important. It's a scientifically proven phenomenon. Psychologist Robert Zajonc was the first to...
by Kristen Craft - December 17, 2015 -

Our First Video #WistiaChat: Learn From the Experts

Strategy - December 15, 2015 - - Margot Mazur

Why We Built an Untrendy Company

Company News - December 10, 2015 - - Chris Savage
Featured : Strategy

A/B Test Your Videos. Here's Why.

Video is more compelling than anything static on your website. It's a medium that greatly impacts how viewers feel about your brand, and it can motivate those...
by Andrew Capland - December 8, 2015 -

5 Lessons Learned from Tweet Testing

Company News - December 3, 2015 - - Jenny Mudarri
Featured : Production

Behind the Scenes of Unbounce's Educational Video Series

Here at Wistia, we're always trying to think of new ways to create meaningful connections with our customers and generate helpful content. When Unbounce launched...
by Meryl Ayres - December 2, 2015 -
Featured : Strategy

How Vooza Uses Video to Grow and Retain Their Email List

Vooza's creative business model and witty content have been featured in publications like TechCrunch and the Financial Times, but we decided to focus on how...
by Meryl Ayres - November 24, 2015 -

How Apple Explained Their Watch With 13 Videos

Production - November 19, 2015 - - Bobby Picco

Build the Company You Want to Work For

Company News - November 17, 2015 - - Chris Savage

#WistiaChat Round Two: Producing Video on a Team of One

Production - November 16, 2015 - - Margot Mazur
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