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Featured : Strategy

Increase Your Play Rate: Optimize Your Video Position and Size

With data from thousands of Wistia videos embedded on pages, we decided to determine (as best we could) the optimal position and size for a video to get the most...
by Casey Henry - July 27, 2015 -

The Ma Project

Company News - July 24, 2015 - - Lauren de Lench
Featured : Company News

How We Nearly Missed the Flight that Changed Our Business

In November of 2011, Ben asked us to fly down to Atlanta to meet him. Ben, as in Ben Chestnut—the founder and CEO of MailChimp, the world’s leader in email...
by Chris Savage - July 22, 2015 -
Featured : Production

From Sight to Sound: Composing Music for Film and TV

It's clear that music has an important role in online business videos, but we wanted to know more about music's role in all sorts of productions. While background...
by Meryl Ayres - July 20, 2015 -


Company News - July 17, 2015 - - Kelsey Miller
Featured : Production

The Creative Process Behind Our Free Background Music

I've said it before, and I'll say it again: music plays a super important role in your video. And that's why, once again, we have released some free music for...
by Dan Mills - July 16, 2015 -

The Dog Park Personas

Company News - July 10, 2015 - - Molly Wolfberg
Featured : Company News

"Monetize Backwards" to Build a SaaS Business That Lasts

When you monetize backwards, you start with a paid-only product and go freemium after you've accumulated enough data to make smart pricing decisions. You increase...
by Chris Savage - July 7, 2015 -

Competitive Air Guitar: It's Real, and It's Spectactular

Company News - July 3, 2015 - - Camille Barichello
Featured : Strategy

Hillary Clinton's Video Marketing Strategy is Broken

Once someone invests their time in watching your video, they are primed to take action, so make it easy for them. Ask clearly, ask directly, experiment with...
by Casey Henry - July 2, 2015 -
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