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Stay True to Your Brand with a Brand Voice Guide
Traditionally, brand voice guides are focused on copy, but as a video marketer, I use them every day to help test my ideas and confirm I'm on the right path. As...
by Ian Servin - March 22, 2017 -
You Can't Reach Your Audience without Understanding Them First
Your client's audience should determine the tone of the videos, what content goes into them, and even what channels you choose to share them on and how you target...
by Ian Servin - January 5, 2017 -
How to Price and Package Your Video Marketing Services
Freelance video producer and director Ian Servin shares his go-to budgeting tactics. Learn about some hidden costs you might not be accounting for already!
by Ian Servin - December 1, 2016 -
10 Reasons Why Retainers Work Better for the Agency and the Client
Over the last year, my business changed dramatically – I shifted away from one-off projects and began focusing on longer-term contracts. With one-off engagements,...
by Ian Servin - October 28, 2016 -
A Foolproof 3-Step Workflow for Bringing on New Clients
I've developed an efficient system to help me spend more time behind a camera and less time sitting at a desk. This is my 3-step workflow that I use to move...
by Ian Servin - September 29, 2016 -
6 Best Practices for Effectively Communicating with a Video Marketing Client
- June 22, 2016 -
- Ian Servin
Producing Video for Social Media: An Interview with Ian Servin
- April 19, 2016 -
- Meryl Ayres
WistiaFest 2015: Relive the Magic
What could be better than 200 people gathering to share excitement and knowledge about video marketing? 300 people! For this year’s WistiaFest, 300 people made...
by Meryl Ayres - June 1, 2015 -
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