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Featured : Production

Stay True to Your Brand with a Brand Voice Guide

Traditionally, brand voice guides are focused on copy, but as a video marketer, I use them every day to help test my ideas and confirm I'm on the right path. As...
by Ian Servin - March 22, 2017 -
Featured : Production

You Can't Reach Your Audience without Understanding Them First

Your client's audience should determine the tone of the videos, what content goes into them, and even what channels you choose to share them on and how you target...
by Ian Servin - January 5, 2017 -
Featured : Production

How to Price and Package Your Video Marketing Services

Freelance video producer and director Ian Servin shares his go-to budgeting tactics. Learn about some hidden costs you might not be accounting for already!
by Ian Servin - December 1, 2016 -
Featured : Production

10 Reasons Why Retainers Work Better for the Agency and the Client

Over the last year, my business changed dramatically – I shifted away from one-off projects and began focusing on longer-term contracts. With one-off engagements,...
by Ian Servin - October 28, 2016 -
Featured : Production

A Foolproof 3-Step Workflow for Bringing on New Clients

I've developed an efficient system to help me spend more time behind a camera and less time sitting at a desk. This is my 3-step workflow that I use to move...
by Ian Servin - September 29, 2016 -

Producing Video for Social Media: An Interview with Ian Servin

Production - April 19, 2016 - - Meryl Ayres
Featured : Company News

WistiaFest 2015: Relive the Magic

What could be better than 200 people gathering to share excitement and knowledge about video marketing? 300 people! For this year’s WistiaFest, 300 people made...
by Meryl Ayres - June 1, 2015 -
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