One of the most common questions people ask about our videos is "what camera did you use?" Well, for this video, we only used an iPhone. (Notice anything about the music?)
Technology is evolving rapidly, and these days, even the simplest of video cameras is capable of capturing solid video footage. It's not just flip cams and point-and-shoot cameras. There's some incredibly powerful technology built right into your smartphone. It's not so much about buying the most expensive, cutting edge equipment as it is about focusing on other important elements of a great video, like audio, lighting, and the message that you're trying to deliver.
Okay, so we used our usual bag of tricks like the famed "Wistia backdrop" and a camera dolly. But this video was made to prove that you don't need to worry as much about the camera in particular. There are plenty of tools and tricks all along the spectrum of budgets and skill levels to make your video look good.
How did we do it? Chris broke down the process with a behind-the-scenes look into some of the tricks we used to produce the video.
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Here are the tools that Chris mentioned in the video:
- Catalyst iPhone Underwater Housing - $90
- Glif iPhone Tripod Mount and Stand - $20
- Joby GorillaMobile Tripod - $20
- Filmic Pro - $4
- Diffusion Material - $7
Are we suggesting that you put your Canon 5D or RED Epic on eBay? Definitely not! The iPhone certainly has limitations, especially in the broadcast and film world. And no one can argue with the effectiveness of interchangeable lens format cameras and how far that technology has come. But the accessibility, ease of use, and overall image quality does make the iPhone (and similar smartphones) an effective means for shooting your next web video.