Adding a bulleted list to your video can help drive your message home and emphasize specific points you're trying to make!
For our bulleted lists, Liat designed a simple template in Photoshop that maintains the Wistia brand look and feel. During editing, I open up the template, customize the text, and save it as a .PNG with a transparent background. Then, in Final Cut, I slide the video over to the left, crop the frame, and throw a matte color on the base layer. Then, I bring the .PNG into Final Cut and I'm good to go! I still edit in Final Cut Pro 7, but this works in Premiere Pro and Final Cut Pro X as well.