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Video Loves Email

The way we see it, video and email are a perfect match. Six months ago when we began developing a video embed that would work with MailChimp, we knew the marriage of email and videowould bring about some fantastic email campaigns. What we didn’t expect was how popular the couple would be. We’ve heard from dozens of customers and providers who want to hop into bed with this pair, so we’ve invited a bunch of new partners to get in on the action.

If you’ve ever seen Big Love, you know that this sort of thing can get a little tricky. That’s why we’ve taken care to make sure every provider is fully supported in the embed dialogue. Just choose your preferred campaign manager, pick a width for the thumbnail, pick where you want people to watch the video (on your site or directly out of your Wistia account), copy and paste the embed code, and you’ll have a video in your email campaign!

And that’s not even the best part - because your campaign manager already collects information about exactly who’s on your list and whether or not they view your email, we’ve introduced the same functionality to our tracking and analytics. That means you can see the email address of every viewer that clicks through and follow their exact interaction with video heatmaps. Sounds awesome? Find out more.

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