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Video: From Blog Post to Screencast in 2 hours

A couple of weeks ago I wrote a blog post covering the 4 Advantages of Using Video in your Email Marketing. We had a great response to that post so I thought I'd try something new, turning a blog post into a video.

I made the screencast of 4 Advantages in a couple of hours in an afternoon. I worked off of the post as a basis for the script, which meant that writing only took about 20 minutes! I recorded everything, pieced it together and what you see below is the finished screencast. I made the video with ScreenFlow 2.0, which is a nice update to the previous version.

Let me know what you think of the conversion to video. Would you rather read the post or watch the video? Which one made the concepts easier to understand? We'd love to know what you think!

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