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Why Video Matters

Paul Bradford Sugarcraft School

Paul Bradford Sugarcraft School specializes in teaching the art of cake decorating. Based just outside Edinburgh, Scotland, we attract students from all over the world with Antarctica being the only continent not to have had a student train at the school (may be time for a new pay-per-click campaign?).

Having run a very large designer cake business, in August 2011 we decided to concentrate our efforts on teaching the art of cake decorating and sold the cake production part of our business. Based in an idyllic countryside location, we run courses almost every week ranging from beginners, cupcakes, 5-day intensive courses, wedding cakes, Jimmy Choo shoe, and many more. There's even one on how to make a profit from cake decorating.

As well as the school, we have an online tutorial library. This allows members to view a range of easy to follow "How to Do It" videos broken down into small 10-minute clips. We add a new design every week to keep members up to date with the most contemporary designs.

At the start of the project in February 2011, we had the tutorial library idea, but didn't have the technical knowledge of how to put the idea into practice. We engaged with a web development company, Websorb, comprised of three guys that we had worked with before on different ventures. Having done a lot of research into what we needed and who would be the best provider, they pointed us to Wistia as our video hosts.

We love what we do, we love seeing students amazed at what they can achieve, we love the people we come into contact with, but most of all we love having fun while we're doing it. Coming up with new designs and working out how to teach them is great fun, and when students then recreate the cakes it's just amazing.

Hone your personal cake craft at the Paul Bradford Sugarcraft School website!

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