On February 4th, we hosted the first Wistia Office Hours. You can think of office hours as a hybrid of a webinar and a live video question and answer. You can find future episodes at
https://wistia.com/live. The next episode will be Friday the 18th of February at 1pm ET.
In the pilot episode we covered:
Video SEO, the anatomy of an embed code, managing client accounts, where the name Wistia came from, and a host of other topics.
CHRIS SAVAGE: Hello, everybody. Let us know if you hear this. Can you see us? Give us a response.
Just going to wait one minute here. Having a couple technical difficulties with the live stream here. See if we get this worked out. You can see us? Cool.
BRENDAN SCHWARTZ: Also, you may have to endure some ads because we had a bit of a mix up where we were trying to purchase a pro account and it did not take effect. So sorry about that, Wally.
CHRIS SAVAGE: Next time there will be no ads. I think we can guarantee that. Next time, next time.
So we got a bunch of questions from people.
BRENDAN SCHWARTZ: Should we introduce ourselves first?
CHRIS SAVAGE: Yeah, we should probably do that. Go ahead.
BRENDAN SCHWARTZ: I'm Brendan. I'm one of the co-founders and CTO here at Wistia.
CHRIS SAVAGE: And I'm Chris, the other co-founder and CEO. Jay has some feedback. Go ahead.
So people, this is a new thing for us. We're going to see what happens. Hopefully, we can answer a lot of questions, cover a bunch of topics. We have some questions that people have sent in advance. We're going to run through those. But if you just put questions in the chat as we go, we'll answer them.
BRENDAN SCHWARTZ: We'll answer them as they come up.
CHRIS SAVAGE: Let's make sure, give people one more minute to sign on here.
BRENDAN SCHWARTZ: Jay, do you mean feedback, like audio feedback, or feedback about how things are going?
JAY: [INAUDIBLE PASSAGE]
CHRIS SAVAGE: Audio.
BRENDAN SCHWARTZ: Oh, audio.
CHRIS SAVAGE: We don't have any speakers on.
BRENDAN SCHWARTZ: Does anybody else have that problem? Maybe turn that down? Is that any better? Maybe down more.
CHRIS SAVAGE: Just tell us what you think as we go through.
BRENDAN SCHWARTZ: I would turn that down more.
CHRIS SAVAGE: All right. Well, I think we've got to give it a shot then. So let's go through here. We've got paper, so this is official.
So one of the first questions that somebody had was how can you protect your videos? So if someone, a Wistia customer-- this guy's name is Jason-- has a bunch of confidential videos that he sends out to people, he was wondering how to disable or stop RealPlayer from downloading the video.
So this is a question people ask a lot. It's pretty common question. How do you stop people from getting your video? And the thing that we like to say is you kind of can't. If you can point a camera at the screen, you can get a copy the video. This is a live stream we're doing. We're recording it just through screen casting. So there's a lot of kind of barriers you can put in the way, but there's nothing yet and there probably won't be that can just stop this completely permanently.
BRENDAN SCHWARTZ: Yeah. So it's one of those things that if something is really, truly sensitive information, if you're not comfortable, you just shouldn't should put it online if you're really worried that your business is going to explode if someone steals this.
CHRIS SAVAGE: Yeah. If it's going to explode. don't put it online.
Jason, if you want to talk more about this, we're always open to it. If anybody has any issues around the confidential stuff, some innovative ideas would be cool. Just let us know. But for now, we actually wrote a blog post on it a little while ago. You could check out the blog talking about how do online video is not DRMable. Netflix, obviously they have a huge interest in stopping this. If you get ScreenFlow, you can record anything. I'm not saying you should do that, but you can. That's how easy it is to get this stuff. So hopefully that helps answer your question.
Let's see. Jeff from-- I think he's from Reflection Films-- Jeff from Reflection Films asked about video SEO and what that is. So we thought we'd pull up some of Jeff's videos and have a look. Maybe Brendan, you can just describe what video SEO is first for anybody who doesn't know.
BRENDAN SCHWARTZ: Yeah. Video SEO, SEO is search engine optimization, so video SEO is basically all about how to get your videos listed on Google, basically. So if you have a video on how to fix a car and someone types in "how to fix my car" your video would pop up.
And this has become pretty popular because Google launched-- I don't know, a year ago. It was a while ago-- a universal search, which basically in addition to just listing web pages in a standard Google search, videos and news items, a bunch of things will come up. So if you have your videos listed, chances are there's a lot less competition than for the same keyword that's for web pages. So it's likely that your video might show up on the first page of a Google search. So that is where the interest for this came from. And about September--
CHRIS SAVAGE: Something like that, yeah.
BRENDAN SCHWARTZ: --we launched video SEO for Wistia. And what it does is it's basically a very easy way to help you build what's called video site maps. And a video site map is what tells Google basically where your videos are on your website, and it's a way for them to index them.
So if you're using Wistia to host your videos and you put your videos on various pages on your website, just it's like a one click add, you type the title, description, key words and we pipe that to Google. And then if everything goes well, when you do searches for that you will see your videos pop up.
And an import piece of this is it's also good to put your videos on YouTube for this reason. Because YouTube is owned by Google. And those videos will pop up as well. The trouble that is when people click those they're going to go to your video on Youtube, not on your own website. And with the Wistia video SEO they will be directed to that page on your website.
CHRIS SAVAGE: Let's pull up the screen real quick. There's also a couple more questions coming in that we'll get to in a second.
So this is example of some of Jeff's videos. And Jeff's videos are on his website at Reflection Films online. That's what's showing up. This is the same video that he's actually put in a bunch of places. So it's on Veoh, it's on Dailymotion, it's on Metacafe and some other things. When somebody searches for this, they have the option to click on whatever they want. All of these other guys, the upside of doing video SEO in this way is that you can just directly--
CHRIS SAVAGE: And we're back. We're back.
BRENDAN SCHWARTZ: It should just come up again, right?
CHRIS SAVAGE: I think so. But you may need to try refreshing.
We're going to give everybody a second to get through that ad that you should not be watching. This is not what we like for customer support. If anyone wants to talk about support, I get pretty riled up about it. OK, refreshing works. Perfect. Just let us know when you're there.
OK. So just the last example we were looking at was someone's video. It's the same video on every site. But here's an example of something which these guys-- SEOmoz use us-- and they are indexing their video against other videos. So if you go into the video search, which a lot more people are doing like looking for answers to questions, obviously, that's why you would want to be in video search is whatever someone is searching for you can answer. These guys are listed here and they're not listed in a ton of other spots.
So when you were looking up-- oh, I'm going to hide this here. In this case, if someone clicks on video SEO basics, they're just going SEOmoz. And we try to suggest to people, if your strategy is you want people to just come to your own site as opposed to just learn from the information, then having one site map that points back to your site is a really, really strong strategy. If it's much more about just educating people about something then we like to say, put it everywhere. You should definitely do that. But I think this is kind of a nice example because I think most people, when they're searching for video SEO basics, probably want to lean about video SEO basics, which is exactly what this video is about.
So we're going to bring up the camera again here.
BRENDAN SCHWARTZ: Were there some other questions? I think I saw on the chat.
CHRIS SAVAGE: Yeah.
BRENDAN SCHWARTZ: Chris asks, "Do you find using Wistia SEO site mapping along running your own Google site map helps, hinders, does nothing?"
That's a good question. Ben, do you happen to know the answer to that?
BEN: So it depends on if you want to talk about regular site map versus video site map. The regular Google site maps work very well in conjunction with the video site maps, but the video site maps are fundamentally different. And so the two together will actually have a better effect than either one individually?
BRENDAN SCHWARTZ: What about two video site maps? Probably it does nothing?
BEN: They shouldn't be pointed to the same content on the same pages, the same videos. But if you have Wistia video site maps indexing one set of content and then maybe you have some other types of video on your website and you have a video site map that's point to those things and referencing those things, then you should be all set.
CHRIS SAVAGE: So just repeat for people who couldn't hear it. Essentially, if you have two video site maps pointing to the same thing like a Wistia site map and another one, that's a little bit more confusing and isn't as effective. But if you're using site maps in general and you're using videos site maps, then you can get more of a lift.
BRENDAN SCHWARTZ: And the other piece was if you have some of your video content, you're indexing by your own video site maps, and some you're using Wistia for, I think that would be fine. One other small advantage of using the Wistia site maps is that because we kind of aggregate all these videos together, our site maps are pulled by Google very quickly. So you can often get indexed a bit faster than if you are just starting out with this. And that's been helpful to some customers.
CHRIS SAVAGE: Yep. Absolutely. So there's a question from earlier. Temzins asked, "Are there formats that are more secure than others, i.e. Swiff versus F4V?" It's Ben of talking mega-CPU. Yes, Ben is a talking mega-CPU.
BRENDAN SCHWARTZ: That's why he can't appear on camera.
CHRIS SAVAGE: Yeah. He cannot appear on camera because he is just a giant computer.
BRENDAN SCHWARTZ: He'll be doing this next week.
CHRIS SAVAGE: Yeah, we'll get him on here next week or the week after.
But in regards formats-- 16 bit-- in regards to formats it doesn't really make a difference. When you're trying to compete against screen casting and you're trying to compete against cameras, the format is just like a tiny little bit of a difference. Now granted, if you have an audience that that stuff doesn't matter for, there are other things that can be done. But typically it's more about understand who the audience is and locking down everything around the video that's important. I mean, you can kind of do it to a point.
BRENDAN SCHWARTZ: Oh, for download protection? Oh, I see. There are ways that people can-- oh, thanks. I understand. All right.
CHRIS SAVAGE: OK. Cool.
So should we talk about embed codes? We've got a bunch of questions about embed codes. And they weren't really phrased like, what's embed code? It was more phrased like, why it somtimes--
BRENDAN SCHWARTZ: It was in certain browsers.
CHRIS SAVAGE: Why do certain browsers, the videos don't always work? And so we wanted to go through how this all works so you can get a better sense of what goes on here. So we're going to jump back to the screen for a second. Once I can get this to work properly.
BRENDAN SCHWARTZ: Do you have full screen on this?
CHRIS SAVAGE: Yeah, definitely. Let's full-screen this.
BRENDAN SCHWARTZ: So one of these questions that came in was around, like Christia said, of video not working. Common case is someone will ask us, hey, my videos aren't showing up in IE. They work in Firefox and Safari and Chrome. And typically the reason this happens is because of the software. You're taking embed code from Wistia, putting it into your website, and then either the content management system you're using or the blogging platform or whatever is powering your website is taking the embed code and mangling it. Which basically is altering it in some way that disables it from working in certain browsers.
And it at first seems extremely confusing-- how could this ever happen? Why would it work in some and not others? So we just want to go over quickly the technical reason behind this, and hopefully if you're doing this and you see this happening, you can spot why. And if you can see what's being changed, you can actually fix it.
So when you have an embed code from Wistia, there's basically three pieces to it. There's an object tag, which is on the top-- do you want to get the mouse going here?
CHRIS SAVAGE: Yep.
So what happens typically is you paste this into some CMS and it takes away that param flash bars-- if you want to highlight that in the object tag, or right under the object tag--
CHRIS SAVAGE: This guy.
BRENDAN SCHWARTZ: Above that.
CHRIS SAVAGE: This guy, yeah.
BRENDAN SCHWARTZ: And so I will look for the object tag, it'll look for those flash bars and it won't be able to find them. And so sometimes you'll end up with a blank player where just the controls are and nothing else. But the embed tag will still be intact and so it will work in all the other browsers.
The other thing that can happen occasionally is that the script tag on the bottom for the iPhone and iPad, what that does is it basically detects, is this a device that can play HTML5 video? If it is, it will replace that whole chunk at the top with the HTML5 video tag. And in certain cases that's a piece that can be stripped out. And in that case, it'll look fine in all the browsers, then you go to load it on your iPad and you get the black box.
CHRIS SAVAGE: The evil black box.
BRENDAN SCHWARTZ: The evil black box. But if you have all this stuff intact, it will work flawlessly.
The other thing to add to this is that this is something that basically has been in R&D over here for a while-- how to come up with a more robust tag that these other pieces of software can't destroy upon pasting it in. We will have news regarding that in the next month or so. Alternate embed codes that will hopefully be more resilient to this. And I'll offer some extra functionality.
CHRIS SAVAGE: Yeah, I think the other thing I would say is if you're experiencing issues, just let us know. Most of the time it's not just you-- it's like a platform that we can work with to try to solve the problem. Sometimes that means getting white-listed. It can man a lot of different stuff. But we've had really good success with that. So if you're having a problem, and especially if you notice that the embed code looks like not all of it is there or whatever, let us know and we'll come back and should be able to help out.
BRENDAN SCHWARTZ: Yeah. Just email us or call us and we're definitely happy to dig in to this specific issue and figure it out.
CHRIS SAVAGE: Looks like we have some questions here. Brandy: "The ads are every 24 seconds. Is there any way to stop this?" Unfortunately, LiveScreen screwed us today. So hopefully, we'll have this fixed.
BRENDAN SCHWARTZ: We could take a break. Can't you, if everyone watches an ad fully, then it takes a break for 15 minutes?
CHRIS SAVAGE: Possibly.
BRENDAN SCHWARTZ: Is that right? Does anyone know?
CHRIS SAVAGE: Does anyone know over there?
BEN: Let's give it a shot.
BRENDAN SCHWARTZ: Should we take a 30-second break to watch? Everyone watch an ad. Click the thing in the top. 15 minutes? All right.
CHRIS SAVAGE: You think we're good?
BRENDAN SCHWARTZ: Everyone watch an ad right now. And then we'll have 15 minutes of uninterrupted Wistia time.
CHRIS SAVAGE: So Jay asks a question about--
BRENDAN SCHWARTZ: Wait. Should we be pausing that?
CHRIS SAVAGE: Well, should we stay still? Or are we good?
BRENDAN SCHWARTZ: Well, if everyone's watching an ad.
CHRIS SAVAGE: OK. You can click in the x.
BRENDAN SCHWARTZ: Yeah, if you close them I think then they come back more often.
CHRIS SAVAGE: If you click on an ad and return they should leave you alone. Thanks, Aaron.
BRENDAN SCHWARTZ: I see. That's good.
CHRIS SAVAGE: All right. We got that.
And we've got two good questions here. I think we should talk about Jay's question first, which is, what about load times at different internet speeds? For example, a person at 1-meg connection versus someone with a 60-meg connection. Are there different versions of the video that are being encoded?
BRENDAN SCHWARTZ: OK. That's a very good question. Do you want to just jump into that one?
CHRIS SAVAGE: Yeah, let's just jump in. And hopefully, guys, the ads are not terrible. And again, we will do this soon. Again, maybe next week. And we will make sure there are no ads. There will be a lot of screaming.
BRENDAN SCHWARTZ: To Jay's question, our take on that is that it's really important-- I think the publisher, so you guys, want to be in control of how your video looks and not the network that your end user is on. So what we favor is basically figuring out the best possible quality for 90% of the audience. You'll know that it looks good for them.
The problem with, it's called adaptive bit rate, which kind of throttles the quality up and throttles the quality down based on the network speed of the person, is that if someone's connection gets all funny for a second, the whole quality of the video, it will degrade horribly. In that case they can just pause the video, let it load a bit more, and then they actually have a good experience watching it. And that's what we've found is important. Especially for business video.
CHRIS SAVAGE: The other thing I would say, too, is we are encoding different versions for different platforms so we have some latitude in what we can do there. And then the CPU-human-person you may have heard earlier is actually like one of our video encoding experts, or the pinnacle of video encoding experts. So if you're having issues regarding like deliverability, that's something we can tweak for your accounts.
BRENDAN SCHWARTZ: Well, and just specific questions with the video that you're working on about how to balance quality and loading times, just give us a call.
CHRIS SAVAGE: Just let us know. It's one of those things that obviously, if you're not happy with how your people are seeing your video you're not going to be happy customer. And then we're not happy. So definitely just let us know. And I think it is one of those things that over time, as there are more formats and stuff that need to be supported, there's something that we'll be able to tweak more and more.
And we're adding, also, on the encoding end. Like this week we added support for Go-to-Meeting recordings. So if you have a webinar that you want to re-purpose and send out to people, we can now natively encode that. That's a new thing.
We're pretty excited about it. But the only reason we did that is lots of people said to us, we want to have these videos and they weren't encoding properly and they weren't playing back properly and they were unhappy with having someone just download it. So we put this in there. So we can make those decisions and do that stuff if we know what the issues are. So definitely fill us in.
Then we have Harvey's question.
BRENDAN SCHWARTZ: So Harvey asks, "What is your take on H.264 or versus Google's WebM, and how will Wistia approach it?"
So just for people who might not know what that is, H.264 and WebM are video codecs. So different video formats, basically.
So Google makes the Chrome browser and up until-- I don't know, was that a few months ago?
CHRIS SAVAGE: Mm-hm.
BRENDAN SCHWARTZ: They supported-- in the browser could play back H.264 video. And then recently announced that they were going to be dropping support for that in favor for WebM. WebM is the format that is also called VP8, which was a company they bought about a year ago called On2 Technologies. So it's basically a video codec that they owned. And the reason they said they were moving away from H.264-- I'm getting way too deep here.
CHRIS SAVAGE: You're getting deep. But you know what? It's OK. Just plow through it.
BRENDAN SCHWARTZ: H.264, the reason they moved away from it that they cited was because H.264 is patent encumbered. There's a lot of intellectual property around that and the group who holds all those patents has said, we're going to not charge anybody royalties. And has extended that to certain-- there's a lot of legal parts around that. And people are basically worried that at some point that patent group is going to-- once everybody is using H.264-- start charging people to use it.
And so WebM does not have this. And it's completely open source and free. And so that's the reason they said they could do that. There's a lot of gossip around--
CHRIS SAVAGE: There's a lot of video gossip. You don't want to get into it.
BRENDAN SCHWARTZ: Is Google-- is there like secret motivation for doing this? And they're just citing that as the reason? Won't get involved in that.
But from our perspective, it's very easy for us to support different formats. And if everything shifts towards WebM we're happy to support that. Right now we do support H.264. And so our goal is just to basically, all that technical stuff I just talked about, which is probably extremely boring for most people, make it so that nobody has to worry about that. Your video will just work everywhere. So that is our approach to that. Making sure it works. And that you don't have to worry about the gossip and technical.
CHRIS SAVAGE: One of the reasons this is the first time we're doing this is because a lot of these questions-- there's more people coming through and more people using Wistia, more people have these questions but most of the time, we don't want you to even have to think about them. The whole goal is you should not have to know what H.264 is or WebM or any of this stuff. It's should just work. So I think our approach will be like, we'll just make it work. And we can definitely add more formats into the encoding queues and get all the good stuff going if we need to.
Hopefully that's a good enough answer for Harvey.
Chris has a question, which is "If we're hosting a small number of sites and they would like us to host their video content, can we create accounts for our clients to see their own analytics?"
BRENDAN SCHWARTZ: That's a really good question.
CHRIS SAVAGE: You can do that. There's two ways. So in your Wistia account you can create more managers and managers can see stats. So if you wanted to, you could make managers for clients, put them onto a project and--
BRENDAN SCHWARTZ: You could make a project for each--
CHRIS SAVAGE: For each client. And then it's all siloed. So then your clients can come in and see just their content and see just their stats.
You actually also can create accounts for your clients if they have a lot more video maybe than one video you made or whatever. And you can be in there as what we call a superadmin. And you can see everything, help them out, do stuff for them if you want, take their credit card information, bill it through that. You can do all of that yourself just by managing it.
Because Wistia accounts work on-- even though the accounts are all separate, we're home.wistia.com. You might have nbc.wistia.com or whatever. If someone's invited you into different accounts, you can log in using the same credentials. So you don't have to have ten logins that you use to manage 10 clients. You can have one login that you can just be the administrator on everything. And that's what people who do this today do.
BRENDAN SCHWARTZ: I was going to say. So when you said it is a small number of videos and clients. I think the best way to do that is with projects in an account. If your clients are doing complicated things with videos, setting them up with different Wistia accounts is probably the way to go. It's pretty flexible in how you do it, but I'd say for that use case we have a lot of customers who do exactly what you described. Everything in one account that they own and have their clients as different managers in there.
CHRIS SAVAGE: I think we had one more question before about the script.
From TSP: "I may have missed the answer when I was watching the ad, but the script in the embed code server up HTML5 video to browsers besides the iPhone, iPad?"
So yeah, it works in other browsers. I mean anything they could support HTML5 can do this. So we have some people who are actually defaulting to HTML5 video first on their websites. So if you go with Chrome it'll load HTML5 video.
If you've heard of 5by5, which is number five, then by, then number five dot tv, they use Wistia and they default to HTML5 first. So we can see that this is something that can load up HTML5, boom, loads it up. If someone have an HTML5 enabled browser, then it loads it to Flash. So it works in everything-- we just typically say iPhone, iPad because that's what most people think of.
And actually, it's probably worth just talking briefly about Android, as well. Because we're able to support Android pretty well. The issues with Android are just really different from iPhone, iPad. And the issue is there's so many different devices and there are so many different installs, different OS's on different devices that you have an inconsistent experience. So we're seeing a much higher percentage of Android users able to watch video now, and the reason for that is twofold. Some of them support HTML5 and some of them support Flash.
So some people are watching Flash versions on a mobile phone, some people are watching HTML5 stuff because it supports that. And it's hard for us to tell because it doesn't make sense to have like the 300 different combinations to have like a, if this for that. But it is something that we're very aware of and looking to make solutions that are going to provide a more consistent experience. That's what we want to do is provide a more consistent experience.
But let's jump into one-- Brendan mentioned projects, and we actually had a question about projects. So I thought I'd just jump into quickly what a project is and why we call it a project. And then Chris, we'll jump to your question after that.
I think this is important because it's going to help you have a better sense of just how to use Wistia and some of the other functionality that sometimes people miss. So I'm going to hide the chat now.
So when you're in a project-- let's pick this one-- there's a couple things like that you can do that are-- I think we're eating up a lot of bandwidth here, there we go. So here's an example of a sample project. This is actually a project that doubles a lot of different things. So this is a project that powers the playlist on Wistia, that's our playlist example.
In this project we have one video at the top, we have a section here, and we have all the videos in here. This is I think what most people think of when they first get started with Wistia is like, OK, I can have these videos. I can manage them.
So one of the things you can actually do with a project is that you can invite people to view this product by using an email address. So you can put people's email addresses in here and you can actually say to them, I want you to upload in. Or, I want you to download. Or, I want you to share this product or whatever. And you can have unfinished work that's used in kind of a reviews and approvals way in a project in your same Wistia account. So we see a lot of people doing this in the production process, so video production companies.
Or if you've been doing a lot of marketing and you're figuring out like, oh, our audience likes a particular style of video and we want to re-edit our videos or whatever, you can bring that stuff back into the same space. So this is included in every account. And you can come in here and control access.
The other thing that we're seeing people use this for is actually just to show stuff to secured audiences. So if some people are selling content and they're presenting it to people inside projects, or they're saying we have customers who are using Wistia to do training and they have a large audience they want to add in-- and there's actually, if you go under the account menu in your account, you get to contacts, you can manage tons of different users and groups and you can control permissions across all that stuff. So I just thought it was useful to get in here and show that.
I don't want to add a ton of extra stuff, because this is our website, and so if I add sections and more media, then it'll make the website not look as beautiful.
So hopefully that answers your question about projects.
So let's jump back and bring that chat window back.
"Can you describe white labeling?"
Sure. There's kind of two things you can do. One is you can take our API and build something on top of it and use Wistia as the basis for something else. So we're seeing more and more people do this. If you have a video site you want to build or you want to integrate, like uploading other things into your environment, you could do that. And I kind of think of that as white labelling because your users aren't touching Wistia. They're hitting an upload button and they're putting stuff in and then they're seeing videos, but there's no Wistia experience.
And then we also have white labeling on the full account. If you want to resell this to somebody else. And if you want to do that, you should definitely call us. It's something that's pretty new, so it's not baked into any of the plans at the moment.
BRENDAN SCHWARTZ: In general we've tried-- if you've used Wistia you've seen this-- we've tried to keep our branding out of the way. It's not on the player. Even inside the account when you're in your Wistia dashboard it's on the bottom pretty tucked out of the way and small.
CHRIS SAVAGE: Jay has another question. Want to get to that Brendan? We should talk about HD, maybe.
BRENDAN SCHWARTZ: Yes. So Jay's question is: "Can you choose to have a video encoded 1,280 by 720 so it plays in HD, or do all the video encodes have to be one size?"
That is a good question. So actually, that was in December we launched something called smart encoding, which, if you haven't take a look at the-- we've put a blog post up about this that kind of describes it. But what it does is that when you upload the video or your video, our system will take a look at it and kind of determine what is the best way to encode it.
So for instance, if you upload a screencast, that's something that it's important that it is of high resolution so people can actually make out the text on it. Versus if you upload say something like a trailer for a movie where it's high action. So it will basically size it and do the bit rate and all that so it will look good for everybody.
But specifically to answer that question, right now all the stuff you upload is going to be encoded to one size, more or less. But if you want-- again, like we said before-- if you have something that you want to try a different encoding recipe or do like a one-off that's going to be HD, just give us a call and we can do that. And more and more people have asked for this, so it's probably something we're going to introduce in the product for people who are more advanced who want control over, hey, I want this video to be 720p. I want this videos to be superhigh resolution, or I want this one to be really low resolution, and give people finer-grain control over how to tweak that for yourself.
CHRIS SAVAGE: I would say the other thing, too, is HD video is kind of a confusing thing. Because 1,280p, or excuse me, 720p is 1,280 pixels across, 720 pixels high. We're on a 13 inch Macbook right now. And HD video would fill the entire screen. And most of the time, most of the videos that people are really looking at on your website, if you had them HD you wouldn't have much of a website left for people to browse.
And so it's more about like, you could have videos that look beautiful, that look amazing that are just not that resolution. They're smaller. I mean, most of the people that we see are embedding videos are around 640 pixels wide. So you can have something that looks like HD, it's incredibly high quality, it's great bit rate, it's good encode, everything else-- it's just 640 pixels wide.
This is something that we struggle with because it would be easier for us just to say, these videos are all in HD and that's it. But we can do that, and we do do that. There's customers that have HD, like true HD, and that they want people to always be watching full screen and all that other stuff.
So we can do all this stuff, and Brendan mentioned this, but I think the easiest way to deal with this stuff right now is just sent us an email. What's up Ben?
BEN: Also, you probably want to talk a little bit about optimizing this video experience rather than just optimizing quality, as well. That's an important thing that factors into this about why HD isn't always the best option, as well.
BRENDAN SCHWARTZ: Right. So what Ben, if you guys couldn't hear that, what he was saying, is about basically the trade-off between super high resolution, like full, real HD and video experience. And what we like to optimize for is video experience. And that means that you know, things not buffering, it plays smoothly the first time, it looks really good, but it might not be HD like you'd see on your 60 inch flat screen play out of a Blue Ray disk.
And I think that's a really important point because even I have a pretty new laptop and if I go to certain websites-- I'm not going to name them-- and play full screen HD video, it's not a great experience for me. I'm dropping frames left and right, and the thing will kind of buffer and shutter and stop. And especially for business video, it's really important I think that the people who are watching your video, it plays extremely smoothly and looks good the first time. Because essentially, especially if you're a B2B business, your video is more or less an advertisement for your product. And if it's not loading properly or it's jittery people will not hesitate to turn it off.
CHRIS SAVAGE: I think kind of to sum everything up, we can do it if you want. Talk to us. We'll help set you up with those levels for your account. It is totally situational, as Jay just mentions. It's something we think about a lot and if you have more ideas about how to help us describe it, like definitely let us know.
So Mike-- Ryan, excuse me-- had a question which we answered already, but I'll just quickly say this. Yes, Ryan, you can give access to people to view the analytics in your account. You just have to make them a manager and add them to the project that you put the videos in. So I would suggest breaking up the projects as different clients and then having different managers for different people. You can also manage other people's accounts. But if you want to follow up with us after, I'm happy to go through that with you in more detail because we kind of already covered it.
BRENDAN SCHWARTZ: Just is say one more on that, the specific thing is that they need to be an admin on the project and then they'll have access to the stats for all the videos in that project.
CHRIS SAVAGE: And then Chris asked, "Are you looking into captions for video SEO in the future?"
So we actually have a couple companies that work with Wistia. One of them is called 3Play Media. That's 3, like the number, Play like play, Media like media, dot com. And their transcriptions hook into Wistia embeds. So yes, that something that's happening. I think there's a lot of companies that are trying to solve this problem themselves, and it's a pretty tough problem to solve. So I think we're going to be working with those companies to really make this a reality.
But he can today go to 3playmedia.com, get a video transcribed, and attach it to your Wistia player.
Uron asks: "Can you tell us briefly how to upload Go-to-Meeting files in the new system?"
Yep. If you just upload like any other file, it'll work.
BRENDAN SCHWARTZ: It's exactly the same as-- there's nothing new to do. It's just more on our end that those will encode automatically. If you've uploaded it before, you've probably seen the message. It's like a yellow thing that says, or orange, rather, this video requires special processing. We'll email you when it's ready. Now you should just get it after you do that. Progress bar and after a few minutes, it should be up there ready to view.
CHRIS SAVAGE: And then just to quickly show people-- just to jump back on the screen here-- obviously, uploading is right here. But someone asked us a question that I thought I'd answer at the same time, which is, how do you copy media?
So in any project if you have permissions to upload, you can copy media from other projects you have access to. So obviously, if you have your account, you can copy meda. So you essentially just go to copy media, it'll pull up all the other products in your account, you can grab something, and click it and it just appears. It's pretty simple.
So just wanted to get that in there. But that is something so you don't have to upload stuff tons of times. This is especially useful if you're doing the collaborative stuff and you want videos not to be public, and then you want to publish it and give it to a client, then you can go and do it that way. So definitely check that out. And you'll probably also not this is the actually image.
Another quick thing somebody had a question about. So Wistia supports videos, also supports images, documents, really any kind of file. So if you've other files you want to deliver to somebody, you can do that. Documents are encoded for web viewer formats. We won't get into that now, but you should definitely check it out.
Brandy: "Sounds like you--" What's going on here? Where did that go? Did you see that question? OK.
"If you press pause, then press play again, the video does not always restart. The problem does not occur all the time," blah, blah, blah, "i.e. Firefox."
I have not heard of that issue before. Have you heard of that?
BRENDAN SCHWARTZ: I haven't. This probably isn't what it is, but once the video reaches the end, if you hit play it will start over from the beginning. But if you are seeing something like that, definitely email us so we can track down what might be the root cause.
CHRIS SAVAGE: Yes. Send us an email to email@example.com and we'll take a look and try to get that figured out for you.
BRENDAN SCHWARTZ: Wally has a question.
CHRIS SAVAGE: "What is the origin of your company's name?"
BRENDAN SCHWARTZ: Very good question. Good question. Do you want to take this on?
CHRIS SAVAGE: OK. Sure.
We had a lot of trouble trying to come up with the name of this company. I'll tell you some of the other names we looked at. Bigbasil.com. Happyglad.com. Horvid.tv. Bigaxe.com. We have all these domain names if anyone wants to buy them. A couple other ones. And we hit on Wistia. And
wist is an archaic English word, Old English word, that just is a root of the word "knowledge," like to know. And we found this word, we thought we could kind of modernize it, make it unique. And we came up with Wistia. That's pretty much it.
Actually, I was just doing a search the other day to see-- this is embarrsing, but I'll admit it. You can do a search on Google or book searches to see if your name is in books. I was wondering, has anybody ever used Wistia before? Maybe we're in a book we don't know about, I don't know. So I looked it up and the one look we're in was this but by John Hodgman. If you know him, he's on the Daily Show. And he had this book called The Areas of My Expertise, which is like an amazing, hilarious book. And there's in there, listed as a Dungeon and Dragon character name is like Wistia Silverbeard or something. So if you want to go see Wistia in a book, I would check out The Areas of My Expertise by John Hodgman. So yeah. That's where the name came from.
All right. We have a couple other questions.
BEN: There's more questions.
CHRIS SAVAGE: There's more questions on the screen. Oh, look at that.
"What is your business goal? To build or sell a company?"
Our goal is to build a long-term company. It's too fun, to end this, so I think keep going and we think that we're still early in something that's going to be huge.
BRENDAN SCHWARTZ: You guys use Wistia, and you know this as well as we do, that it's still really early for business using video online. We think just like it was to have a website, you know, in the '90s how it took a while for everybody to do that, video is the best way to communicate and it will not be long before all businesses are using video in all parts of it. And we want to help to do that.
CHRIS SAVAGE: So I think definitely building something lasting is what we want to do. And nothing like delighting customers. That's what we try to do everyday, so hopefully we can keep doing that.
Chris asks: "What's the best use of the Salesforce integration?"
The answer to that is Salesforce integration takes alerts that you can get in your account and pushes into Salesforce. So people who use that the most are doing things like sending videos out to prospects, and they want to see have their prospects watched this yet? You can do that and plug those alerts in.
It is actually kind of a little bit of an older thing, and I think at some point in the near future we'll probably have a newer version that fits in with identity tagging. But won't really get into identity tagging now because I think probably the next one of these we're going to do is going to be all about analytics and analyzing them and figuring out what works and what doesn't and going through what identity tagging is, and how we hook into other systems.
We'll let people know when that's happening, but there's just too much there to cover that right now.
TSP asked: "Is it possible currently or is there any plan in the future to support a customized player?"
So we have one customer at least I know who's doing this very specific thing, where they want to send an alert to their system once someone has watched like 75% of the video. And then if they don't fill out a completion form, then they send an email to that person later. So there's some really wild, awesome stuff from like a marketing automation perspective that's happening, just like with the player as it currently exists. Our Focus is get the player out of the way. Make this about the video.
BRENDAN SCHWARTZ: The video and not the color of the scrub bar.
CHRIS SAVAGE: The other question sometimes people ask is, can they put their logo over the video frame?
Actually, I think we're going to have a reported version of this after and we'll put up some links to some of these things. We'll put up links to that, put up the links to 3Play Media, we'll put up links to anything else that seems--
BRENDAN SCHWARTZ: Smart encoding.
CHRIS SAVAGE: Smart encoding. Yeah. We'll get all that stuff on there.
Cool. So we've been going for 50 minutes, so anyone who's made it through this, congratulations.
BRENDAN SCHWARTZ: You have watched a lot of ads.
CHRIS SAVAGE: Thank you. Thank you for dealing with the ads. I think probably finish it here.
And we look forward to doing this again. Hopefully you guys found it useful. Definitely let us know if there's anything in particular you want us to cover in the future.
BRENDAN SCHWARTZ: Feedback is much appreciated. Just email Chris. Also, our emails are, I'm just brendan@wistia.
CHRIS SAVAGE: Yeah, and I'm just Chris. C-H-R-I-S at Wistia. If you don't like email and want to scream on Twitter, you can also do that. Just scream at Wistia. Or actually, Brendan is at Brendan, amazingly. Like literally.
BRENDAN SCHWARTZ: You can scream at me.
CHRIS SAVAGE: You can scream at him and you can scream at me at CSavage C is Chris, Savage is my last name, like savage best.
BRENDAN SCHWARTZ: I just also want to say, if my dad is watching this, it's his birthday today. So happy birthday, Dad.
CHRIS SAVAGE: Happy birthday, Brad. Take care, guys. Thanks.
BRENDAN SCHWARTZ: Thank you.
Links mentioned in the episode:
Special thanks to the guys at
3Play Media. They transcribed the video for us and gave us this great interactive transcript.