Audience - Wistia Learning Center

The Case for Creativity in Marketing, Backed by Neuroscience

How do you captivate your audience’s attention and keep them emotionally invested? Science says you should create novel marketing experiences.

7 Examples That Show the Best of Long-Form Video

From an entertaining video series to an emotional one-off documentary, these companies live and breathe their values through video.

Introducing "Brandwagon"—It's like a Talk Show, but for Marketers

Wistia's CEO, Chris Savage, sits down with business leaders to uncover what's working in the world of modern marketing.

What Consumer Brands Can Teach Small Businesses About Building an Audience

Learn from Sweetgreen, Casper, and Glossier about how to provide value for your audience beyond just your products and services.

Why a Wistia Channel Is like Netflix for Your Branded Video Content

Use Wistia Channels to maximize your video engagement and eliminate distractions while building a beautiful home for your content.

What Podcasts Can Teach Us About Making a Successful Video Series

Thinking about creating a video series for your brand? There’s a lot to be learned from the world of podcasts.

Know Your Audience Before You Make Content for Them—Here's How

Check out these actionable tips to get to know—and grow—your audience.