Business video has super-human powers. In other words, video reassures your audience that there are real people who care behind your product. Video also happens to be entertaining, scalable, shareable, and helpful for SEO. We could go on, but we'll let some data do the talking. Businesses who use video on their websites have 41% more traffic from search than those who don't. When marketers include video in their emails, their click-through rates increase by 200–300%.
When you combine the "super-human" power of video with the efficiency that marketing automation offers, you can engage, nurture, convert, retain, and delight your customers with relative ease.
Video can play a role in each part of your sales funnel. You can use video on a landing page to get a higher lead conversion rate, or in the nurturing process to introduce leads to your product and brand. And don't forget the bottom of the funnel, when a prospect is ready to speak with someone on your sales team—the "schedule a demo" email can really benefit from a video introducing your sales representative.