Casper proudly proclaims their products are 'obsessively engineered for outrageous comfort.' When they redesigned their website, they wanted that obsession to come through.
They settled on creating three videos, one for each of their product lines—mattresses, pillows, and sheets. Each video features their Chief Product Officer, Jeff Chapin, talking about the detailed design process. With hundreds of thousands of views, this video has positively influenced many buyers.