Sticker Mule is an eCommerce site that specializes in custom stickers. Since most people have never created or ordered custom stickers before, Sticker Mule uses explainer videos to show how easy the process is. These upbeat and informative videos reduce people’s reluctance to try something new.
In order to help serve non-English-speaking customers, Sticker Mule makes sure to produce multiple versions of their most important videos.
This particular video (in Italian) is about die cut stickers—Sticker Mule’s best-selling product. They've also produced the same video in Spanish, French, German, Dutch, Mandarin, and Portuguese. Their Project folder in Wistia is quite impressive: