Sticker Mule sells die cut stickers, kiss cut stickers, clear stickers, transfer stickers, roll labels, and more. With all these options, it can be hard for customers to figure out which sticker best suits their needs.
After creating illustrated icons of each sticker type, Sticker Mule decided to produce a video to answer any additional questions that people might have. By using chaptering in their video, the Sticker Mule team makes it simple for their viewers to jump to specific types of stickers, and ultimately find what they want.
With more than 5,000 views on this video, it seems that their audience was hungry for more information.