Sylvane is an air quality solutions company. This means they sell everything from humidifiers and space heaters, to pellet burning stoves and air conditioning units. Since their products are somewhat complicated (not everyone is familiar with air conditioner installation), Sylvane found video to be the perfect solution to slow the stream of questions.
In this example, the video explains to prospective customers how to install a portable air conditioner through a sliding glass door.
Allison Book, Multimedia Manager, measures the impact of Sylvane’s videos. This video, in particular, has really been worth the investment. In 4 months, it’s helped:
Sales: 755 viewers clicked the annotation link for the installation kit (featured in the video), and 30 units were sold for revenue totaling $3,180.
Watch time: This video has been watched for a total of 249.4 hours. Those are hours saving their support team, leaving them more time to assist other customers.
Leads: 23 viewers gave their email address via Turnstile.