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Personalizing the Trello Experience

Trello is a collaboration tool that gives users access to, what Trello calls, “lists of lists.” The platform makes it super simple to organize to-do lists and coordinate group projects. Part of what has made Trello so wildly successful is that it’s super easy to use and exceedingly customizable.

We were working on a marketing campaign about the fun ways you can customize Trello to make the experience more personalized for you and your team. I made this video to not only showcase how friends can use Trello to plan a trip, but also to illustrate how collaboration in Trello happens in real time, and that you can truly make Trello your own.

The campaign 'Trello Your Way' and this video were a huge success, which I am really proud of. Making a stop motion video based entirely of screenshots was a complex challenge for me, but I think the result was worth the time and effort.

Brian Cervino
Product Marketing Manager, Trello

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