SaleCycle decided to promote an upcoming webinar with a video featuring members of their marketing and sales teams—the same employees who would be hosting the live webinar.
They chose to make a video, because it allowed them to give a brief preview of the webinar's content in an entertaining way. Their results have been excellent. With 270 plays and an engagement rate of 86%, it's clear that their video piqued their audience's interest. Plus, the annotation link and CTA within the video drove 24 people to the webinar sign-up page.